Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
A marketing leader with 18+ years of experience driving results through events, field programs, analyst relations, and customer advocacy. Focuses on creating experiences that support real business goals, generating pipeline, strengthening customer relationships, and building brand trust. Currently leads Events & Field Marketing at Deel, building and executing strategies that connect with the right audiences at the right time. Also runs Solo Travel Woman, a blog and podcast encouraging women to travel independently and confidently.
Sara Ann Straw's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Increased event attendance by 14% year over year and achieved 11x ROI using innovative marketing strategies (at Sage).
Developed and executed a virtual event strategy expanding customer reach and attendance by 57% (at Sage).
Implemented a field event program to reach prospective clients virtually for our core accounting product portfolio (at Sage).
Collaborated with key stakeholders to develop the global event strategy that exceeded organizational goals and resulted in a 62% increase in responders and 66% increase in MQLs (at Sterling).
Keller Graduate School of Management of DeVry University - Year 2009
State University of New York College at Fredonia - Year 2006
Erie Community College - Year 2004
Hutchinson Central Technical Highschool - Year 1999
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Deel is a global people platform that helps businesses hire, pay, and manage their international teams. They provide solutions for payroll, HR, compliance, and benefits, making it easier for companies to expand their workforce globally.
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