Sara Ann Straw

Head of Global Events and Regional Field Marketing, Deel
Greater Boston,United States
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Who Is Sara Ann Straw?

Total Experience26 years
CompanyDeel
CountryUnited States

A marketing leader with 18+ years of experience driving results through events, field programs, analyst relations, and customer advocacy. Focuses on creating experiences that support real business goals, generating pipeline, strengthening customer relationships, and building brand trust. Currently leads Events & Field Marketing at Deel, building and executing strategies that connect with the right audiences at the right time. Also runs Solo Travel Woman, a blog and podcast encouraging women to travel independently and confidently.

How Did Sara Ann Straw's Career Path Shape Their Journey?

Sara Ann Straw's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Deel - Head of Global Events and Regional Field Marketing(2025 to Present)
Solo Travel Woman Podcast - Host(2020 to Present)
RingCentral - Head of Global Events(2024 to 2024)
F5 - Senior Manager, Strategic Events(2021 to 2022)
Sage - Senior Manager, Event Strategy(2017 to 2021)
Sterling - Event Marketing Manager(2014 to 2017)
Apple-Metro, Inc. - Corporate Events Manager(2012 to 2014)
Transbeam - Field Marketing Manager(2008 to 2012)
madCAP collecTIVE Inc - Managing Director(2009 to 2012)
Bowling Miscia Casting - Casting Assistant Intern(2008 to 2009)

What Are Sara Ann Straw's Key Achievements?

Increased event attendance

Increased event attendance by 14% year over year and achieved 11x ROI using innovative marketing strategies (at Sage).

Expanded customer reach with virtual events

Developed and executed a virtual event strategy expanding customer reach and attendance by 57% (at Sage).

Implemented a field event program

Implemented a field event program to reach prospective clients virtually for our core accounting product portfolio (at Sage).

Increased MQLs with effective events

Collaborated with key stakeholders to develop the global event strategy that exceeded organizational goals and resulted in a 62% increase in responders and 66% increase in MQLs (at Sterling).

What's Sara Ann Straw's Educational Background?

M.B.A. with Distinction, Marketing

Keller Graduate School of Management of DeVry University - Year 2009

Bachelor of Arts, Theatre/Theatre Arts Management

State University of New York College at Fredonia - Year 2006

Associates, Liberal Arts

Erie Community College - Year 2004

Regents/Electrical HS Diploma and the Motor Control Design Certificate, Electrical Engineering

Hutchinson Central Technical Highschool - Year 1999

Buying Intent Signals for Sara Ann Straw

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

Deel
Total employees1500
HeadquartersSan Francisco
Founded2019

Deel is a global people platform that helps businesses hire, pay, and manage their international teams. They provide solutions for payroll, HR, compliance, and benefits, making it easier for companies to expand their workforce globally.

Deel Funding Information
Unknown - Total Funding Raised
$50M - Most recent funding amount
9 - Number of funding rounds
May 24, 2023 - Latest funding round
Lead Investors:
Andreessen Horowitz
Spark Capital
Y Combinator
Coatue

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