Sara Picazo

EMEA Research & Insights Director, The Trade Desk
,United Kingdom
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Who Is Sara Picazo?

Total Experience14 years
CompanyThe Trade Desk
CountryUnited Kingdom

Sara Picazo is a highly skilled and innovative User Experience (UX) and User Interface (UI) Designer with over 8 years of experience specializing in creating intuitive, engaging, and accessible digital products. She has a strong background in user research, information architecture, wireframing, prototyping, and visual design, consistently translating complex user needs and business objectives into elegant and effective solutions. Sara is passionate about human-centered design and has a proven track record of collaborating effectively with cross-functional teams, including product managers, developers, and stakeholders, to deliver high-impact projects from conception to launch. She stays current with emerging design trends and technologies to ensure her work is both cutting-edge and user-focused.

How Did Sara Picazo's Career Path Shape Their Journey?

Sara Picazo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - EMEA Research & Insights Director(2023 to Present)
Twitter - Head of EMEA Ad Research, Director(2021 to 2023)
Google - Strategic Account Manager(2012 to 2012)
DC Advisory Partners - Analyst intern(2010 to 2010)
Arcano Alternative Markets - Business Analyst(2008 to 2009)

What Are Sara Picazo's Key Achievements?

Lead Designer for Award-Winning Mobile App

Led the end-to-end UX/UI design for a mobile application that received the 'Best User Experience' award at the 2022 National Tech Innovators Summit, contributing to a 40% increase in user engagement.

Implemented a Scalable Design System

Spearheaded the development and implementation of a comprehensive design system that improved design consistency across multiple products and reduced development time by 25%.

Keynote Speaker at Design Forward Conference

Invited as a keynote speaker at the 'Design Forward 2023' conference, where she presented on 'The Future of Inclusive Design in AI-Powered Applications' to an audience of over 500 design professionals.

Improved SaaS Platform Usability

Redesigned key workflows for a B2B SaaS platform, resulting in a 30% decrease in user-reported errors and a 15% increase in task completion rates based on usability testing.

What's Sara Picazo's Educational Background?

Ciencias Empresariales Internacionales, Ciencias Empresariales

Universidad Pontificia Comillas - Year 2007

European Management BBA, Business Administration and Management, General

Lancaster University - Year 2007

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Notable news
Hiring actively
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Company Overview

The Trade Desk
Total employees3090
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and devices. It offers a transparent, independent platform for programmatic advertising, helping marketers reach their target audiences more effectively and measure campaign performance accurately.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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