Sangram Vajre
,United States
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Find Sangram Vajre's PhoneWho Is Sangram Vajre?
Sangram Vajre is a highly influential figure in the B2B marketing world, best known as a co-founder of Terminus, a leading Account-Based Marketing (ABM) platform, and more recently, GTM Partners, a data-driven go-to-market analyst firm where he serves as Co-founder and CEO. He is a renowned author, keynote speaker, and evangelist who popularized the 'Flip My Funnel' movement, which fundamentally changed how many B2B companies approach marketing and sales by focusing on best-fit accounts first. Sangram is passionate about helping companies achieve efficient growth through strategic GTM strategies, fostering strong communities, and challenging conventional marketing wisdom. He is also a three-time author on marketing and GTM strategy.
How Did Sangram Vajre's Career Path Shape Their Journey?
Sangram Vajre's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Sangram Vajre's Key Achievements?
Co-founder & CEO of GTM Partners
Co-founded GTM Partners, the only analyst firm focused exclusively on Go-To-Market (GTM) strategies, providing research, data, and advisory to help B2B companies achieve efficient growth by aligning their GTM teams, processes, and technology.
Co-founder of Terminus
Co-founded Terminus, a pioneering Account-Based Marketing (ABM) platform, significantly shaping the ABM software category and helping thousands of B2B companies adopt and scale their ABM strategies effectively.
Creator of the 'Flip My Funnel' Movement
Spearheaded the 'Flip My Funnel' movement, a paradigm shift in B2B marketing that advocates for a targeted, account-centric approach over traditional broad-based lead generation. This included a popular podcast, award-winning events, and a thriving online community.
Bestselling Author
Authored three influential books on B2B marketing, ABM, and Go-To-Market strategy: 'Account-Based Marketing For Dummies,' 'ABM is B2B.: Why B2B Marketing and Sales Is Broken and How to Fix It,' and 'MOVE: The 4-question Go-to-Market Framework,' providing actionable insights for practitioners.
Influential Speaker and Evangelist
Recognized as a top marketing influencer and sought-after keynote speaker, sharing his expertise on ABM, GTM, and B2B marketing innovation at industry conferences and events worldwide.
What's Sangram Vajre's Educational Background?
Master's degree, Computer Science
The University of Alabama - Year 2002
Bachelor's degree, Computer Science
Nagpur University
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Company Overview
GTM PartnersGTM Partners is a go-to-market analyst firm dedicated to assisting B2B SaaS companies and GTM leaders in achieving efficient growth. They provide research, advisory services, and a community focused on aligning go-to-market teams, optimizing processes, and leveraging technology to help businesses scale effectively and improve their market strategies. Their expertise aims to bridge the gap between sales, marketing, and customer success for better revenue outcomes.
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