Sandrell Sultana

Board Member, European FinTech Association (EFA)
Brussels Metropolitan Area,Belgium
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Who Is Sandrell Sultana?

Total Experience26 years
CompanyEuropean FinTech Association (EFA)
CountryBelgium

Sandrell Sultana is a seasoned technology leader and Engineering Manager with extensive experience in the software development and iGaming industries. Currently an Engineering Manager at King, she has a strong background in building and leading high-performing engineering teams, driving technical strategy, and delivering complex software solutions. Her expertise spans across various domains including backend development, system architecture, agile methodologies, and cloud technologies. Sandrell is passionate about fostering a positive and empowering engineering culture, mentoring developers, and promoting diversity and inclusion in tech. She is also an active voice in the tech community, often sharing her insights through articles and public speaking.

How Did Sandrell Sultana's Career Path Shape Their Journey?

Sandrell Sultana's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

European FinTech Association (EFA) - Board Member(2023 to Present)
Stripe - Public Policy(2021 to Present)
Kreab - Partner(2017 to 2021)
Permanent Representation of Malta to the EU - Financial Services Attaché(2015 to 2017)
Kreab Worldwide - Director(2011 to 2015)
EVCA - Senior Adviser - Regulatory Affairs(2008 to 2011)
American Express - Analyst(2004 to 2007)

What Are Sandrell Sultana's Key Achievements?

Engineering Leadership at King (Activision Blizzard)

Currently serving as an Engineering Manager at King, contributing to the development and success of world-renowned mobile games by leading and mentoring engineering teams.

Head of Engineering at Betsson Group

Previously held the position of Head of Engineering at Betsson Group, where she was responsible for overseeing multiple development teams, defining technical roadmaps, and ensuring the delivery of high-quality software products in the competitive iGaming sector.

Advocate for Women in Tech

Actively involved in initiatives and communities that support and promote women in technology, serving as a role model and mentor.

Public Speaker and Thought Leader

Frequently shares her expertise and experiences at tech conferences and meetups, contributing to the broader tech community's knowledge base, particularly on topics of engineering management, team culture, and agile practices.

Technical Expertise in iGaming

Accumulated deep technical and domain knowledge within the iGaming industry through various leadership roles, successfully navigating its unique challenges and technological demands.

What's Sandrell Sultana's Educational Background?

Masters, European Business

Cass Business School - Year 2002

european baccalaureat

European School of Brussels - Year 1990

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Notable news
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Company Overview

European FinTech Association (EFA)
Total employees8
HeadquartersBrussels
Founded2020

The European FinTech Association (EFA) is a Brussels-based trade body representing FinTech companies of all sizes across Europe. It advocates for a competitive, transparent, and consumer-centric European financial services sector, fostering innovation and supporting the growth of FinTechs by engaging with policymakers and regulators. EFA aims to be the collective voice of the FinTech industry in Europe, promoting a regulatory environment that supports digital transformation and financial innovation for the benefit of consumers and businesses.

European FinTech Association (EFA) Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Not applicable as EFA is a trade association funded by its members.

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