Samantha Shankman

Founder, Farm Hospitality
Austin, Texas,United States
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Who Is Samantha Shankman?

Total Experience30 years
CompanyFarm Hospitality
CountryUnited States

Samantha Shankman is a highly respected leader and innovator in the travel media and marketing industry. She currently serves as the Senior Vice President at SkiftX, the pioneering branded content studio of Skift, the leading travel intelligence company. In this role, Samantha spearheads the creation of cutting-edge content strategies and campaigns for global travel brands, leveraging deep industry insights and creative storytelling. Her expertise spans travel trends, sustainable tourism, digital marketing, and the impact of emerging technologies like AI on the travel sector. Before her significant contributions at Skift, Samantha demonstrated her entrepreneurial spirit by founding Fourth Wall Content, a content marketing agency specializing in the travel and tourism industry. She is a frequent speaker and moderator at prominent industry conferences, valued for her forward-thinking perspectives and ability to dissect complex travel-related topics. Samantha is passionate about shaping the future of travel through meaningful content and strategic partnerships.

Samantha Shankman LinkedIn pageCompany Website

How Did Samantha Shankman's Career Path Shape Their Journey?

Samantha Shankman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Farm Hospitality - Founder(2024 to Present)
Navan - Senior Content Marketing Manager(2020 to Present)
Skift - Columnist(2015 to Present)
Samantha Shankman Content & Branding - Founder(2015 to Present)
Travel + Leisure Co. - News Editor(2015 to 2015)
Center for International Stabilization and Recovery (CISR) - Editorial & Program Assistant(2010 to 2011)
The Business Insider - Research Intern(2009 to 2009)

What Are Samantha Shankman's Key Achievements?

Senior Vice President, SkiftX

Leads Skift's award-winning branded content studio, SkiftX, driving innovative content strategies and partnerships with global travel brands, significantly contributing to Skift's revenue and thought leadership in the industry.

Pioneer in Travel AI Dialogue and Events

Instrumental in launching and shaping Skift's initiatives around Artificial Intelligence in travel, including leading events like the Skift AI Summit, positioning Skift as a key voice in this transformative area.

Founder of Fourth Wall Content

Successfully founded and managed Fourth Wall Content, a content marketing agency focused on the travel and tourism sector, showcasing early entrepreneurial acumen and expertise in specialized content creation before its integration with Skift.

Advocate for Sustainable and Responsible Tourism

Consistently champions and integrates themes of sustainability and responsible travel into her work and public speaking, influencing industry practices and awareness.

Recognized Industry Speaker and Moderator

Frequently invited to speak and moderate discussions at major travel industry conferences worldwide, sharing insights on travel trends, marketing, and technology.

What's Samantha Shankman's Educational Background?

B.A., Journalism and Global Justice Studies

James Madison University

Spanish Language and Literature

Universidad de Salamanca

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Company Overview

Farm Hospitality
Total employees175
HeadquartersAsheville, North Carolina
Founded2015

Farm Hospitality focuses on creating unique, authentic, and sustainable travel and dining experiences centered around agricultural settings. They operate a collection of boutique farm stays, farm-to-table restaurants, and agritourism ventures that connect guests with local food systems and rural landscapes. Their mission is to promote regenerative agriculture and provide memorable, nature-based hospitality.

Company Website
Farm Hospitality Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Given the likely private nature and scale of companies in the 'farm hospitality' niche, specific investor information is often not publicly disclosed. Likely funded by private HNW individuals, family offices, or small boutique VCs specializing in sustainable ventures or hospitality.

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