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Samantha Wessels is a highly experienced and results-oriented global technology executive with a strong track record in driving growth, digital transformation, and leading high-performing teams in the cloud and enterprise software sectors. She currently serves as the General Manager for AWS Public Sector in EMEA, where she is responsible for strategy, business development, and helping public sector organizations leverage cloud technology to innovate and better serve citizens. Prior to her role at AWS, Samantha held significant leadership positions at SAP for over 17 years, including Head of Cloud for Northern Europe and Global Head of Cloud ERP Sales Go-To-Market. Her expertise lies in building and scaling businesses, developing go-to-market strategies, fostering customer success, and championing diversity and inclusion in the tech industry. She is known for her customer-centric approach and her ability to translate complex technological capabilities into tangible business outcomes.
Samantha Wessels's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Leads Amazon Web Services' efforts to support public sector organizations (government, education, healthcare, and non-profits) across Europe, Middle East, and Africa in their cloud adoption journey, fostering innovation and digital transformation.
Successfully led SAP's cloud business across the Northern European region, driving significant growth in cloud adoption and revenue by focusing on customer success and strategic partnerships.
Instrumental in defining and executing the global go-to-market strategy for SAP's Cloud ERP solutions, significantly contributing to the company's transition towards a cloud-first model.
Actively involved in promoting diversity and inclusion within the technology sector, mentoring emerging leaders, and championing initiatives to create more equitable workplaces.
De la Salle Holy Cross college
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