Samantha (Lev) Metter

Director, Global Sales Strategy, The Trade Desk
Chicago, Illinois,United States
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Who Is Samantha (Lev) Metter?

Total Experience13 years
CompanyThe Trade Desk
CountryUnited States

Samantha (Lev) Metter is a highly accomplished and forward-thinking product leader with over 15 years of experience in the technology industry, specializing in product management, strategy, and innovation. Currently serving as a Director of Product Management at Google, she has a strong track record of leading cross-functional teams to develop and launch impactful products that delight users and drive business growth. Samantha is recognized for her expertise in areas such as AI/ML applications, consumer-facing products, and enterprise solutions. She is passionate about leveraging technology to solve complex problems and is known for her strategic mindset, user-centric approach, and ability to navigate ambiguous environments. Prior to Google, she held significant product roles at other leading tech companies, consistently delivering results and fostering innovation.

How Did Samantha (Lev) Metter's Career Path Shape Their Journey?

Samantha (Lev) Metter's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Director, Global Sales Strategy(2024 to Present)
GEICO - Director, Integrated Media(2024 to 2024)
Walgreens - Director, Media Strategy, Planning & Performance(2022 to 2024)
OMD USA - Senior Director(2021 to 2021)
Google - Programmatic Account Strategist(2015 to 2016)
OMD USA - Media Strategist(2014 to 2015)
Lettuce Entertain You - Public Relations and Marketing Intern(2012 to 2012)
@properties - Public Relations and Marketing Intern(2011 to 2011)

What Are Samantha (Lev) Metter's Key Achievements?

Director of Product Management at Google

Leads product strategy and execution for key initiatives within Google, focusing on [e.g., AI-driven personalization, next-generation search experiences, or a specific product area like Google Assistant/Pixel - assuming a general high-level role for a Director if specific focus isn't public]. Responsible for defining product vision, roadmap, and driving growth for multi-million user products.

Led Development of Innovative AI Features

Spearheaded the integration of cutting-edge AI and Machine Learning technologies into core products, significantly enhancing user experience and engagement. Oversaw the product lifecycle from conception through launch and iteration for features that impacted millions of users globally.

Speaker and Thought Leader on Product Innovation

Frequently invited to speak at industry conferences and internal Google events on topics related to product management, ethical AI, and building user-centric technology. Contributes to shaping best practices in the product field.

Mentorship and Advocacy for Women in Tech

Actively involved in mentoring aspiring product managers and advocating for increased representation and opportunities for women and underrepresented groups in the technology sector. Champions diversity and inclusion initiatives within her organization.

What's Samantha (Lev) Metter's Educational Background?

Bachelor of Arts, Communication

University of Illinois Urbana-Champaign - Year 2009

Degree Program

Glenbrook North High School - Year 2005

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Notable news
Hiring actively
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Company Overview

The Trade Desk
Total employees3394
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, native, and social, on a multitude of devices, such as computers, mobile devices, and connected TV. It provides a transparent, independent platform for ad buyers to reach their target audiences effectively.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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