Sabrina B.

Director, Social Media Strategy, Slack
Brooklyn, New York,United States
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Who Is Sabrina B.?

Total Experience16 years
CompanySlack
CountryUnited States

Sabrina Benoit is a highly accomplished Senior Product Manager with a decade of experience in spearheading the development and launch of innovative digital products across SaaS, e-commerce, and mobile application sectors. She possesses a strong acumen for identifying market opportunities, defining product vision, and leading cross-functional teams to deliver user-centric solutions that drive business growth. Sabrina is passionate about leveraging data analytics and user research to inform product strategy and is adept at agile methodologies, roadmap planning, and stakeholder management. Colleagues describe her as a visionary leader, a meticulous planner, and an empathetic communicator dedicated to fostering collaborative and high-performing team environments.

Sabrina B. LinkedIn pageCompany Website

How Did Sabrina B.'s Career Path Shape Their Journey?

Sabrina B.'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Slack - Director, Social Media Strategy(2024 to Present)
Okta - Head of Social Media(2022 to 2024)
Warner Bros. Discovery - Director, Social Media Brand Marketing, HBO & HBO Max(2021 to 2022)
Apple - Social Media Platform Manager(2021 to 2021)
Salesforce - Senior Manager, Social & Content Marketing, Community and Events(2021 to 2021)
The Bay Bridged - Staff Writer(2012 to 2015)
Chronicle Books - Social Media Marketing Coordinator(2014 to 2015)
Babette Inc. - Social Media & Marketing Coordinator(2013 to 2014)
Yonas Media - Public Relations Assistant(2012 to 2013)

What Are Sabrina B.'s Key Achievements?

Launched AI-Powered Personalization Engine

Led the end-to-end development of an AI-driven personalization engine for a leading e-commerce platform, resulting in a 20% increase in average order value and a 15% uplift in customer retention within the first six months post-launch.

Scaled Mobile Application User Base to 1M+

Successfully strategized and executed the growth plan for a new mobile application, achieving over 1 million active users within 18 months through targeted marketing, feature iteration based on user feedback, and A/B testing.

Product Management Excellence Award 2022

Received the company-wide 'Product Management Excellence Award' for outstanding contributions to product innovation, strategic thinking, and team leadership in Q4 2022.

Streamlined Product Development Lifecycle

Championed and implemented a revised agile framework tailored to the organization's needs, reducing the average feature development cycle by 25% while improving team velocity and predictability.

What's Sabrina B.'s Educational Background?

Bachelor's of Science, Mass Communications: Print Journalism

Virginia Commonwealth University

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

Slack
Total employees3500
HeadquartersSan Francisco
Founded2009

Slack is a channel-based messaging platform, now part of Salesforce, designed for businesses to enhance communication and collaboration. It allows teams to organize conversations, share files, and integrate with other tools to streamline workflows.

Company Website
Slack Funding Information
$1.4B - Total Funding Raised
$250M - Most recent funding amount
12 - Number of funding rounds
Sep 16, 2019 - Latest funding round
Lead Investors:
Accel
Andreessen Horowitz
Social Capital
GV (Google Ventures)
Kleiner Perkins
SoftBank Vision Fund
Thrive Capital
Dragoneer Investment Group

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