Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Achievement-oriented professional with strong experience in public relations strategies, communication planning, and digital production. Proven track record of managing complex projects while leading teams and supporting an organization’s overall success. Consistently identifies opportunities for advancing business objectives while implementing strategies and practices for goal attainment. Value-centric leader who thrives in fast-paced environments, delivering forward-thinking solutions and professionalism. Currently serves as the Marketing and Events Director at Advantum Health.
Russell Goodwin's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Provided strategic communication direction for Advantum Health and previously, Transit Authority of River City (TARC), regarding major system and product conversions. Including TARC's fare collection system conversion from physical to digital ticketing.
Developed and executed diverse media relations strategies, generating significant earned media coverage for SoIN Tourism.
Led production, communication, and promotional efforts for the 2020 Governors Leadership and Diversity Conference (KyLEAD), a virtual training event attracting 1,000+ registrants across the U.S.
Increased brand awareness and generated leads for Advantum Health through innovative and effective marketing campaigns.
Bellarmine University - Year 2010
University of Kentucky - Year 2002
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Advantum Health is a technology-enabled revenue cycle management (RCM) solutions provider for hospitals, physician groups, and other healthcare providers. They offer a comprehensive suite of services designed to optimize financial performance, improve cash flow, and reduce administrative burdens for their clients. Their services typically include medical coding, billing, claims processing, denial management, patient access solutions, and analytics.
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