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Russell Steel is a highly experienced and accomplished senior executive in the automotive industry, with a distinguished career spanning over two decades, primarily with Jaguar Land Rover (JLR). He has held numerous leadership roles, demonstrating expertise in sales, marketing, brand strategy, and operational management. Known for his strategic vision and ability to drive growth and transformation within premium automotive brands, Russell has a strong track record of delivering results in complex and competitive markets. His leadership has been instrumental in shaping brand perception, enhancing customer experience, and navigating the evolving landscape of the automotive sector, including the shift towards electrification and digital services for iconic British marques.
Russell Steel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully led Jaguar Land Rover's UK sales, marketing, and aftersales operations, overseeing the national sales company, dealer network development, and driving significant market share growth and profitability for both iconic brands in their home market.
Held key global marketing leadership positions within Jaguar Land Rover, responsible for shaping global brand strategy, orchestrating major product launches, and implementing innovative international marketing campaigns that enhanced brand value and global reach.
Played a pivotal role in guiding Jaguar Land Rover through periods of significant industry change, including initiatives related to electrification, digital customer experience, and adapting business models to new market dynamics.
Spearheaded initiatives to modernize and improve the Jaguar Land Rover dealer network, focusing on enhancing customer satisfaction, retail experience, and service quality across the UK and potentially in other markets.
Brigham Young University - Year 1998
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Schlumberger, now officially SLB, is a global technology company that partners with customers to access energy. SLB focuses on innovating in oil and gas, delivering digital solutions at scale, and decarbonizing industries to accelerate the energy transition. They provide a wide range of services including seismic acquisition and processing, formation evaluation, well testing and directional drilling, well cementing and stimulation, artificial lift, well completions, and reservoir characterization.
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