Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Russ Somers is a seasoned and results-oriented marketing leader with extensive experience primarily in the B2B SaaS (Software as a Service) industry. He is known for his expertise in building and scaling high-performing marketing organizations, developing impactful go-to-market strategies, and driving significant revenue growth. His skill set often encompasses product marketing, demand generation, brand strategy, content marketing, and marketing operations. Russ has a strong track record of successfully launching products, penetrating new markets, and enabling sales success through data-driven insights and a customer-centric approach. He is often sought after for his thought leadership in SaaS marketing and has held various executive marketing roles (e.g., VP Marketing, CMO) at several technology companies.
Russ Somers's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully developed and executed comprehensive go-to-market strategies for numerous B2B SaaS products, significantly improving market penetration, customer acquisition rates, and competitive positioning.
Proven ability in recruiting, mentoring, and leading high-performance marketing teams, fostering a culture of innovation, collaboration, and data-driven decision-making to consistently exceed business objectives.
Consistently driven substantial pipeline and revenue growth through the implementation of innovative demand generation programs, sophisticated content marketing strategies, and effective sales enablement initiatives across various technology companies.
Expertly translated complex technical product features into compelling value propositions and differentiated market positioning, leading to successful product launches and sustained market adoption.
University of Kentucky - Year 1977
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
M-I SWACO, a Schlumberger company, is a leading global provider of drilling fluid systems, completion fluids, solids control equipment, and waste management services for the oil and gas industry. It focuses on improving drilling performance, reducing non-productive time, and minimizing environmental impact through innovative technologies and services.
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