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Rupert Rawcliffe is a seasoned technology executive with extensive experience in leading and scaling businesses across the Asia Pacific region. Currently serving as the Senior Vice President & General Manager for Asia Pacific (APAC) at F5, he is responsible for driving the company's vision, strategy, sales, and overall operations in this diverse and dynamic market. Rupert has a strong background in cybersecurity, cloud computing, and enterprise software, with a proven track record of building high-performing teams, fostering strategic partnerships, and delivering significant revenue growth. He is known for his deep understanding of the APAC market nuances, customer-centric approach, and his ability to navigate complex business landscapes to achieve sustainable success. Prior to F5, Rupert held various leadership roles in prominent technology companies, consistently demonstrating his capability in market development and operational excellence.
Rupert Rawcliffe's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully led F5's Asia Pacific division, achieving consistent year-over-year revenue growth and expanding market share in key territories. Implemented strategies that capitalized on the region's accelerated adoption of multi-cloud architectures and modern application security.
Instrumental in guiding enterprise customers across APAC through their digital transformation journeys by leveraging F5's comprehensive portfolio of application delivery and security solutions. Championed initiatives to help organizations secure and optimize their applications in complex, hybrid environments.
Cultivated a strong, agile, and customer-focused team across the APAC region. Known for fostering a culture of innovation, collaboration, and continuous learning, leading to improved employee engagement and operational efficiency.
Significantly strengthened and expanded F5's channel partner ecosystem across Asia Pacific, fostering mutually beneficial relationships that enhanced market reach and customer access to F5 solutions and expertise.
Ulster University - Year 1983
ACCA
ICAEW
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SRC Corporate Finance is an independent corporate finance advisory firm based in London, UK. They specialize in providing lead advisory services for mergers and acquisitions (M&A), management buy-outs (MBOs), debt advisory, and equity fundraising to private companies, management teams, and private equity investors. Their focus is typically on the mid-market segment, offering tailored advice and execution support throughout the transaction lifecycle.
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