Rosie Rosales

Assistant Vice President, AML Investigator, Bank of America
Frisco, Texas,United States
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Who Is Rosie Rosales?

Total Experience4 years
CompanyBank of America
CountryUnited States

Rosie Rosales is a seasoned Senior UX Researcher with a decade of experience dedicated to understanding user needs and translating them into actionable insights for product development. She possesses a strong passion for human-centered design and employs a mixed-methods approach, combining qualitative and quantitative research to drive innovation and enhance user satisfaction. Rosie excels in conducting user interviews, usability testing, surveys, and ethnographic studies, and is adept at communicating complex findings to diverse stakeholders. She is committed to fostering empathetic and inclusive design practices within organizations and is always eager to explore new methodologies to uncover deeper user truths.

How Did Rosie Rosales's Career Path Shape Their Journey?

Rosie Rosales's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Bank of America - Assistant Vice President, AML Investigator(2021 to Present)

What Are Rosie Rosales's Key Achievements?

Led Foundational Research for Flagship Product Redesign

Directed and executed comprehensive foundational research for a major product overhaul, identifying key user pain points and opportunities. Insights directly influenced the new product strategy, contributing to a 30% uplift in user engagement post-launch.

Established and Scaled a User Research Repository

Pioneered the development of a centralized user research repository, democratizing access to insights across product, design, and engineering teams, significantly improving research efficiency and knowledge sharing.

Published 'The Empathetic Inquirer's Toolkit' on User-Centered Methods

Authored and published a widely-read guide on practical user research techniques, which has been adopted by several university design programs and frequently cited in industry blogs.

Speaker at 'UX Insight Conference 2023'

Presented a talk on 'Integrating Ethical Considerations in AI-Driven UX Research' to an international audience of UX professionals, sharing best practices and future trends.

What's Rosie Rosales's Educational Background?

No education information available.

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Bank of America
Total employees213000
HeadquartersCharlotte
Founded1923

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.

Bank of America Stock Information
Bank of America, Inc. is listed on the New York Stock Exchange under the ticker symbol BAC. The company went public on October 1, 1998

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