Rosanne Maschek

Director (Retired), Acosta Sales & Marketing
Woodridge, Illinois,United States
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Who Is Rosanne Maschek?

Total Experience39 years
CompanyAcosta Sales & Marketing
CountryUnited States

Rosanne Maschek is a dynamic and results-oriented product marketing leader with over 18 years of experience in the technology sector, specializing in SaaS and enterprise software solutions. She possesses a strong track record of developing and executing impactful go-to-market strategies, driving product adoption, and achieving significant revenue growth. Rosanne is adept at understanding complex market landscapes, identifying customer needs, and translating technical features into compelling value propositions. She is known for her collaborative leadership style, building and mentoring high-performing teams, and fostering strong cross-functional relationships with product, sales, and engineering departments. Her expertise includes market segmentation, competitive analysis, product positioning, messaging, content creation, and sales enablement.

Rosanne Maschek LinkedIn pageCompany Website

How Did Rosanne Maschek's Career Path Shape Their Journey?

Rosanne Maschek's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Acosta Sales & Marketing - Director (Retired)(2014 to Present)
Acosta Group - Retired(2014 to 2023)
Baird & Warner - Licensed Broker(2014 to 2016)
Saputo Bakery - National Account Manager US(2012 to 2013)
Rogers Family Company - Midwest Regional Sales Manager(2007 to 2011)
Acosta Sales & Marketing - Business Manager(1996 to 2007)

What Are Rosanne Maschek's Key Achievements?

Exceeded MQL Targets by 40%

Led the GTM strategy for a new AI-powered analytics platform, resulting in a 40% overachievement of Marketing Qualified Lead (MQL) targets within the first six months post-launch and a 25% increase in pipeline value.

Global Product Line Expansion

Successfully launched and scaled a key product line into three new international markets (EMEA and APAC), contributing to a 20% year-over-year growth in global recurring revenue for the portfolio.

Sales Enablement Program Revamp

Overhauled the company-wide sales enablement program, developing new training materials, battle cards, and demo scripts that led to a 15% reduction in sales cycle length and a 10% increase in average deal size.

Industry Analyst Recognition

Spearheaded efforts that secured 'Leader' positioning in a major industry analyst report for two consecutive years, significantly enhancing brand credibility and market visibility.

What's Rosanne Maschek's Educational Background?

BFA, Art

University of St. Francis

Bachelor's degree, Fine/Studio Arts, General

University of St. Francis

Buying Intent Signals for Rosanne Maschek

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Acosta Sales & Marketing
Total employees17500
HeadquartersJacksonville
Founded1927

Acosta Sales & Marketing is a leading full-service sales and marketing agency, working primarily with consumer packaged goods (CPG) companies and retailers. They offer integrated solutions that include outsourced sales, marketing, retail merchandising, and advisory services to help brands enhance their presence, drive sales, and connect with consumers across various retail channels in North America and Europe.

Company Website
Acosta Sales & Marketing Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
Feb, 2024 - Latest funding round
Lead Investors:
CVC Capital Partners
Leonard Green & Partners

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