Rory Felton is a highly experienced entrepreneur and advocate in the music industry, recognized for his pioneering work in digital music distribution and his staunch support for artist rights. He co-founded The A Cappella Group (TAG), one of the earliest and largest independent digital music distributors, significantly impacting how independent artists could reach global audiences. Following his tenure at TAG, he co-founded The Trichordist, an influential blog and advocacy platform dedicated to educating artists about their rights, copyright, and the economics of the digital music landscape. Felton is known for his critical analysis of the music industry, particularly concerning streaming royalties and fair compensation for creators. His work consistently focuses on empowering artists and fostering a more equitable ecosystem for music creation and distribution.
Rory Felton's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded one of the pioneering independent digital music distribution companies, enabling thousands of artists to distribute their music to major online stores like iTunes, eMusic, and Rhapsody in the early days of digital music. TAG played a crucial role in leveling the playing field for independent musicians.
Established a prominent and influential online voice for artists' rights, copyright education, and music industry economics. The Trichordist provides critical commentary and data-driven analysis on issues affecting musicians in the digital age, particularly concerning streaming revenue and transparency.
Consistently advocated for fair treatment and equitable payment for artists and songwriters in the evolving digital music landscape. His work has contributed to broader industry conversations and awareness around issues like per-stream royalty rates and the 'value gap'.
Recognized as an early adopter and innovator in the field of digital music, understanding and capitalizing on the shift from physical to digital media to benefit independent artists well before it became mainstream.
University of Southern California
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