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Rob Tominey is a highly successful British entrepreneur and investor, best known as the co-founder of two major UK businesses: the fashion retailer Footasylum and the social media marketing agency Social Chain (now part of Brave Bison). He possesses extensive experience in scaling businesses from inception to significant market players, including navigating IPOs and acquisitions. Rob's entrepreneurial journey began with Footasylum, which he helped grow into a prominent high-street and online brand. Later, with Social Chain, he tapped into the nascent power of social media and influencer marketing, building an agency with global reach. Currently, Rob is actively involved in the startup ecosystem through SODA (startup G.O.A.T.S), a venture builder and investment firm he founded. SODA focuses on partnering with and investing in innovative e-commerce, consumer brands, and technology-driven companies, leveraging Rob's deep expertise in brand building, digital marketing, and operational scaling. He is recognized for his keen eye for market trends and his ability to build and lead high-performing teams.
Rob Tominey's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded the prominent UK fashion footwear and apparel retailer Footasylum in 2005, scaling it from a single store concept to a publicly listed company on the AIM market of the London Stock Exchange before its eventual acquisition by JD Sports.
Co-founded Social Chain (alongside Steven Bartlett) in 2014, a pioneering social media and influencer marketing agency. He helped grow it into a global business with a multi-million-pound turnover, which was later acquired by Brave Bison.
Recognized in the Forbes 30 Under 30 Europe list in the Media category in 2016 for his impactful work and innovation with Social Chain.
Founded SODA., a venture builder and investment firm focused on identifying, funding, and scaling the next generation of e-commerce and consumer-facing businesses. SODA provides capital, strategic guidance, and operational support to startups.
Successfully built and exited multiple businesses, demonstrating a strong track record in entrepreneurship and now actively invests in and mentors other founders in the tech and consumer space.
The University of Manchester - Year 2007
St. Columba's College - Year 2000
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