Rob Mirra

Executive Vice President of Sales, Dealer General Warranty
Tampa, Florida,United States
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Who Is Rob Mirra?

Total Experience26 years
CompanyDealer General Warranty
CountryUnited States

Rob Mirra is a highly accomplished and seasoned executive leader with over two decades of extensive experience in the cybersecurity and technology sectors. He is recognized for his strategic vision and execution in product management, engineering, and go-to-market strategies for enterprise security solutions. Rob has a proven track record of building and scaling high-performance teams, driving innovation, and delivering market-leading products that address complex security challenges. His expertise spans across network security, threat intelligence, endpoint security, and cloud security. He held pivotal leadership roles at major tech companies like Cisco, where he was instrumental in shaping their security portfolio, and prior to that, at Sourcefire, contributing significantly to its growth and successful acquisition by Cisco.

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How Did Rob Mirra's Career Path Shape Their Journey?

Rob Mirra's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Dealer General Warranty - Executive Vice President of Sales(2024 to Present)
Goodfella Consulting - Chief Executive Officer(2024 to Present)
DigniFi - Chief Revenue Officer (CRO)/(CMO)(2021 to 2024)
EasyCare (an APCO Holdings company) - National Vice President Acquisition(2016 to 2021)
Henderson Hyundai Superstore - Partner/Executive Manager(2015 to 2016)
Hyundai Capital America - National Sales Director(2012 to 2015)
JM&A - District Manager(2009 to 2012)
Newport News Police Department - Police Officer/FTO(2000 to 2004)
US Army - Teamleader(1995 to 2000)

What Are Rob Mirra's Key Achievements?

Leadership in Cybersecurity Product Strategy at Cisco

As a key leader within Cisco's security business group, Rob Mirra significantly influenced and directed the strategy for major security product lines, contributing to Cisco's position as a global cybersecurity leader. He was instrumental in integrating acquired technologies and driving organic innovation.

Pivotal Role in Sourcefire's Growth and Acquisition

Played a critical leadership role at Sourcefire, contributing to its innovative product development (e.g., Snort, ClamAV, Immunet) and market expansion, which culminated in its landmark acquisition by Cisco for $2.7 billion in 2013. His contributions were key to establishing Sourcefire as a leader in intelligent cybersecurity solutions.

Driving Go-To-Market Success for Security Solutions

Successfully developed and executed go-to-market strategies for numerous enterprise security products, achieving significant revenue growth and market share gains across various cybersecurity domains.

Building and Mentoring High-Performing Teams

Known for his ability to attract, develop, and mentor top talent, fostering environments of innovation and execution excellence within large-scale engineering and product organizations.

What's Rob Mirra's Educational Background?

Criminal Justice/Police Science

Hampton Roads Criminal Justice Training Academy

Buying Intent Signals for Rob Mirra

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Notable news
Hiring actively
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Company Overview

Dealer General Warranty
Total employees150
HeadquartersChicago
Founded2008

Dealer General Warranty Solutions specializes in providing comprehensive and customizable vehicle warranty programs directly through automotive dealerships. Our focus is on enhancing the post-sale customer experience, increasing dealer revenue streams, and offering robust protection plans that cover a wide range of mechanical and electrical components. We aim to build trust and loyalty between dealers and their customers by offering transparent, reliable, and easy-to-understand warranty products and exceptional claims support.

Company Website
Dealer General Warranty Funding Information
$15M - Total Funding Raised
$5M - Most recent funding amount
3 - Number of funding rounds
15 March, 2021 - Latest funding round
Lead Investors:
Private Equity Group Alpha
Automotive Ventures LLC

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