Robert DeMartini

Chief Executive Officer, Purple
Park City, Utah,United States
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Who Is Robert DeMartini?

Total Experience89 years
CompanyPurple
CountryUnited States

Robert T. DeMartini is a highly respected business leader with extensive experience in the consumer goods and sports industries. He is best known for his transformative tenure as President and CEO of New Balance Athletic Shoe, Inc. from 2007 to 2018, where he revitalized the brand and drove significant global growth, more than doubling its revenue. Under his leadership, New Balance focused on product innovation, expanded its global footprint, and strengthened its commitment to domestic manufacturing. Prior to New Balance, DeMartini spent 20 years at Procter & Gamble, holding various leadership positions, including Vice President of North America for the Gillette Company. Following his success at New Balance, he served as the CEO of USA Cycling from 2019 to 2021, applying his corporate expertise to national sports governance. He is recognized for his strategic vision, brand-building acumen, and ability to foster strong organizational cultures.

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How Did Robert DeMartini's Career Path Shape Their Journey?

Robert DeMartini's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Purple - Chief Executive Officer(2022 to Present)
Park City Bike & Demo - Company Owner(2019 to Present)
Welch's - Member Board of Directors(2010 to Present)
USA Cycling - President & Chief Executive Officer(2019 to 2021)
New Balance - President & Chief Executive Officer(2007 to 2018)
American Apparel & Footwear Association - Chairman of the Board(2009 to 2017)
KaBOOM! - Member of Advisory Board(2008 to 2015)
Tyson Foods - Group Vice President, Consumer Products(2006 to 2007)
Procter & Gamble - Senior Vice President, Commercial Operations The Gillette Company(2002 to 2006)

What Are Robert DeMartini's Key Achievements?

Transformative Leadership at New Balance

As President and CEO (2007-2018), DeMartini spearheaded a period of unprecedented growth for New Balance, increasing global annual sales from approximately $1.5 billion to over $4.2 billion. He successfully repositioned the brand, expanded into new categories like soccer, and enhanced its appeal to a younger demographic while maintaining its core values and commitment to US manufacturing.

Strategic Direction for USA Cycling

Served as CEO of USA Cycling (2019-2021), bringing extensive business and leadership experience to the national governing body for bicycle racing. Focused on enhancing athlete support, developing grassroots programs, and strengthening the organization's financial stability and strategic partnerships during his tenure.

Decades of Brand Management at Procter & Gamble

Accumulated 20 years of experience at Procter & Gamble, primarily within its Gillette division. Held several senior roles, including Vice President of North America Blades and Razors, gaining deep expertise in consumer marketing, product innovation, and global brand management for iconic brands.

Board Memberships and Advisory Roles

Has served on various boards, including Welch Foods and Purple Innovation, leveraging his extensive experience in consumer brands and corporate strategy to guide these organizations. This reflects his continued influence and expertise in the business world post-CEO roles.

What's Robert DeMartini's Educational Background?

Bachelor of Science - BS, Finance, Finance

San Diego State University-California State University - Year 1979

Buying Intent Signals for Robert DeMartini

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Company Overview

Purple
Total employees1450
HeadquartersLehi
Founded2015

Purple Innovation, Inc. is a comfort technology company that designs and manufactures a range of comfort products, including mattresses, pillows, seat cushions, and bed frames. The company is known for its proprietary Hyper-Elastic Polymer® technology, which is used to create a unique grid system that provides pressure relief and support. Purple primarily sells its products direct-to-consumer through its website and in retail showrooms across the United States.

Company Website
Purple Stock Information
Purple, Inc. is listed on the NASDAQ under the ticker symbol PRPL. The company went public on February 2, 2018

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