Rob Alston is a highly accomplished senior executive with over 25 years of experience in the technology sector, specializing in enterprise software, cloud computing, sales leadership, and go-to-market strategy. He is widely recognized for his transformative leadership as the CEO of Salesforce Australia and New Zealand, where he drove significant growth and established Salesforce as a market leader in the APAC region for nearly a decade. Following his tenure at Salesforce, Rob has held several key executive positions, including Chief Revenue Officer roles at various high-growth technology companies, leveraging his expertise to scale operations and accelerate revenue. Currently, Rob serves as an Operating Partner at TCV, a prominent growth equity firm, where he advises and supports portfolio companies in their journey towards market leadership and operational excellence. He is known for his strategic acumen, customer-centric approach, and ability to build and motivate high-performing teams.
Rob Alston's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As CEO of Salesforce Australia and New Zealand (2006-2016), Rob Alston was instrumental in exponentially growing the company's presence, market share, and revenue in the region, establishing it as a dominant force in CRM and cloud services.
Held multiple C-suite positions, including Chief Revenue Officer at global tech companies like Pipedrive and MessageMedia (now Sinch MessageMedia), demonstrating consistent success in scaling sales organizations and driving significant revenue growth.
Currently leverages his extensive operational and strategic experience as an Operating Partner at TCV, advising high-growth technology companies on scaling, go-to-market strategies, and achieving market leadership.
A vocal advocate and enabler of digital transformation for businesses across various industries, helping them leverage technology to enhance customer experience and operational efficiency.
Questrom School of Business, Boston University - Year 1992
Punahou School - Year 1983
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