Ro Barber

Chief Executive Officer, Verity Partners LLC
Dallas-Fort Worth Metroplex,United States
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Who Is Ro Barber?

Total Experience18 years
CompanyVerity Partners LLC
CountryUnited States

Ro Barber is a highly accomplished Senior Product Designer with over 12 years of experience in crafting intuitive and engaging user experiences for web and mobile applications. Currently based in Austin, Texas, Ro possesses a strong passion for user-centered design, a keen eye for detail, and a proven ability to translate complex user needs into elegant and effective solutions. They have a track record of leading design initiatives from concept to launch, collaborating closely with cross-functional teams including product managers, engineers, and researchers. Ro is adept at leveraging design thinking methodologies, user research, and data analytics to inform design decisions and drive product innovation. They are committed to creating accessible and inclusive digital products that not only meet business goals but also delight users.

Ro Barber LinkedIn pageCompany Website

How Did Ro Barber's Career Path Shape Their Journey?

Ro Barber's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Verity Partners LLC - Chief Executive Officer(2024 to Present)
Single Digits, Inc. - Customer Success Manager(2023 to Present)
American Income Life Insurance Company - Field Underwriter(2022 to 2023)
Symmetry Financial Group - Field Underwriter/Broker(2022 to 2022)
DoubleTree by Hilton - Operations Manager(2021 to 2022)
Club Quarters Hotels - Guest Services Manager(2018 to 2020)
Moxy Hotels - Head Concierge(2018 to 2018)
The Madison Square Garden Company - Food & Merchandise Supervisor(2013 to 2017)
Genesco - Assistant Manager(2010 to 2016)

What Are Ro Barber's Key Achievements?

Redesign of Flagship Mobile Application

Led the end-to-end redesign of a flagship mobile application for a leading e-commerce platform, resulting in a 25% increase in user engagement and a 15% uplift in conversion rates within six months of launch.

Development of a Unified Design System

Spearheaded the creation and implementation of a comprehensive design system adopted across multiple product teams, significantly improving design consistency, development efficiency, and reducing time-to-market for new features by 30%.

Accessibility Overhaul for Web Platform

Championed and executed an accessibility overhaul for a major web platform, ensuring WCAG 2.1 AA compliance. This initiative expanded the user base and received positive feedback for inclusivity.

Mentor of the Year Award

Recognized with the 'Mentor of the Year' award for exceptional guidance and support provided to junior designers, fostering their growth and development within the organization.

What's Ro Barber's Educational Background?

Sports Management

Clark Atlanta University - Year 2008

Hospitality Management Certificate, Hospitality Administration/Management

Cornell University - Year 2020

Buying Intent Signals for Ro Barber

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

Verity Partners LLC
Total employees19
HeadquartersChicago
Founded2009

Verity Partners LLC is an independent investment banking firm that provides M&A advisory, capital raising, and strategic advisory services to middle-market companies. They focus on delivering senior-level attention and customized solutions to clients across various industries, specializing in sell-side and buy-side M&A transactions, as well as debt and equity financing.

Company Website
Verity Partners LLC Funding Information
Unknown - Total Funding Raised
Not applicable - Most recent funding amount
Not applicable - Number of funding rounds
Not applicable - Latest funding round
Lead Investors:
Privately Held/Partner-Owned

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