Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Rachel Fletcher is a results-oriented Digital Marketing and Content Strategist with over a decade of experience in crafting compelling narratives and data-driven campaigns that engage target audiences and drive business growth. She possesses a deep understanding of SEO, SEM, content marketing, social media strategy, and analytics. Rachel is passionate about leveraging technology and creative storytelling to build strong brand identities and foster meaningful customer relationships. She is known for her ability to translate complex market insights into actionable strategies and her collaborative approach to working with cross-functional teams.
Rachel Fletcher's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded a comprehensive brand refresh initiative for a mid-sized tech company, including a new content strategy and digital presence overhaul. The campaign resulted in a 40% increase in organic traffic, a 25% growth in lead generation, and won a 'Digital Marketing Excellence' award.
Developed and implemented a content personalization strategy using advanced analytics and user segmentation, which increased customer engagement rates by 35% and improved conversion rates on key landing pages by 18% within the first year.
Invited to speak at the prestigious Content Marketing World conference on the topic of 'Future-Proofing Your Content: AI and Human Synergy,' sharing insights with industry leaders and practitioners.
Established and led an internal mentorship program for junior marketing professionals, successfully guiding over 15 mentees in skill development and career progression within the organization.
The Open University - Year 2008
La Trobe University - Year 2004
Technische Universität Berlin - Year 2002
The University of Auckland - Year 2000
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Keystone Education Group is a global leader in education technology and student recruitment. They operate a wide range of websites and services that help over 120 million students annually connect with higher education institutions and programs worldwide, making it easier for individuals to find and compare educational opportunities.
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