Multithread effectively and personalize outreach to convert deals faster
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Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Rita Touma is a seasoned professional with extensive experience in digital transformation, innovation management, and strategic business development, particularly within the technology and financial services sectors. Holding an MBA, Rita excels at bridging the gap between technology capabilities and business objectives, driving growth and operational excellence. She is recognized for her leadership in fostering innovation ecosystems, advising startups, and implementing cutting-edge solutions to complex challenges. Rita is passionate about leveraging technology to create impactful change and empower communities.
Rita Touma, MBA's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded multiple large-scale digital transformation projects for leading financial institutions, resulting in enhanced customer experience, operational efficiency, and significant revenue growth.
Played a pivotal role in establishing and nurturing innovation hubs and accelerator programs, supporting a portfolio of tech startups from ideation to market entry in the MENA region.
Serves as a strategic advisor and mentor to numerous early-stage technology companies, guiding them on product development, go-to-market strategy, and fundraising.
Frequently invited to speak at regional and international conferences on topics including FinTech, artificial intelligence, digital innovation, and female leadership in technology.
Graduated with an MBA, focusing on Strategy and Innovation, from a top-tier business school, providing a strong foundation for her executive roles.
Columbia Business School - Year 2001
NYU Stern School of Business - Year 1994
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Bank of America is one of the world's largest financial institutions, serving a diverse range of clients from individual consumers and small businesses to large corporations and governments. It offers a comprehensive suite of products and services including banking, investing, asset management, and other financial and risk management solutions. The company is committed to driving responsible growth and community engagement.
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