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Rita F.
Los Angeles County, California,United States
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Find Rita F.'s PhoneWho Is Rita F.?
Rita F. is a highly experienced Lead UX Researcher with over a decade dedicated to understanding user needs and translating them into actionable insights for product development. Currently based in Austin, TX, she excels in mixed-methods research, usability testing, journey mapping, and persona development. Rita is passionate about creating intuitive and impactful user experiences by championing a user-centered design philosophy. She has a strong track record of collaborating with cross-functional teams, including designers, product managers, and engineers, to deliver products that meet both user needs and business goals. Rita is also a keen advocate for ethical research practices and enjoys mentoring junior researchers.
How Did Rita F.'s Career Path Shape Their Journey?
Rita F.'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Rita F.'s Key Achievements?
Global User Research Initiative Lead
Successfully designed and executed a global user research initiative across 8 countries, uncovering key cultural nuances that directly informed the internationalization strategy for a flagship product, leading to a 25% increase in user engagement in new markets.
Published Author: 'The Empathetic Interface'
Authored a well-received book on the principles of empathetic design and user research, which has become a recommended text in several university-level HCI courses.
Keynote Speaker at UX Collective Conference 2023
Delivered a keynote presentation on 'The Future of AI in UX Research' to an audience of over 1000 UX professionals, sharing innovative approaches and ethical considerations.
Research Process Optimization Award
Recognized internally for developing and implementing a streamlined research repository and insight-sharing process, which reduced research duplication by 40% and improved insight accessibility across the organization.
What's Rita F.'s Educational Background?
Bachelor of Business Administration (BBA), Finance
California State University - Los Angeles - Year 1988
Buying Intent Signals for Rita F.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better through the power of every connection, offering industry-leading support to approximately 69 million consumer and small business clients.
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