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Rick Farman
San Francisco Bay Area,United States
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Find Rick Farman's PhoneWho Is Rick Farman?
Rick Farman is a visionary entrepreneur and a co-founder of Superfly, an acclaimed experience company renowned for creating iconic cultural moments. He, along with his partners, launched Superfly in 1997, transforming it from a small concert promotion business in New Orleans into a global force in experiential marketing and event production. Farman has been instrumental in the conception and execution of some of the world's most celebrated festivals, including the Bonnaroo Music & Arts Festival and Outside Lands. His focus lies in building passionate communities around shared experiences, pushing the boundaries of event production, and integrating brands authentically into cultural landscapes. Beyond festivals, Farman has guided Superfly's expansion into creating unique brand activations and intellectual property that resonate deeply with audiences.
How Did Rick Farman's Career Path Shape Their Journey?
Rick Farman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Rick Farman's Key Achievements?
Co-founder of Superfly
Co-founded Superfly in 1997, growing it from a grassroots concert promoter into an internationally recognized experience design and event production company.
Creator of Bonnaroo Music & Arts Festival
A key architect behind the Bonnaroo Music & Arts Festival, launched in 2002, which quickly became one of the most influential and beloved music festivals in North America, known for its diverse lineup and unique communal atmosphere.
Creator of Outside Lands Music & Arts Festival
Co-created the Outside Lands Music & Arts Festival in San Francisco's Golden Gate Park, a major festival celebrated for its integration of music, food, wine, art, and comedy since its inception in 2008.
Expansion of Superfly's Portfolio
Led Superfly's diversification into broader experiential marketing, creating unique brand activations for companies like Google, Citi, and Intel, and developing new festival properties and cultural experiences.
Industry Recognition and Influence
Recognized as a leading figure in the live event and experiential marketing industry, contributing significantly to the evolution of festival culture and brand engagement strategies.
What's Rick Farman's Educational Background?
BA, Anthropology
Tulane University - Year 1995
Degree Program
George W Hewlett High School - Year 1994
Degree Program
Cushing Academy - Year 1991
Buying Intent Signals for Rick Farman
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Company Overview
SuperflySuperfly is a creative company that builds experiences and products to shape how the world plays and connects. They are renowned for co-creating iconic festivals like Bonnaroo and Outside Lands, and for developing innovative brand activations, immersive experiences, and entertainment properties for major brands and their own intellectual property. Their work aims to foster community and create lasting memories.
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