Rich Pleeth

Co-Founder & CEO, Fin - Smart Logistics
London Area, United Kingdom,United Kingdom
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Who Is Rich Pleeth?

Total Experience33 years
CompanyFin - Smart Logistics
CountryUnited Kingdom

Rich Pleeth is a prominent entrepreneur and business leader, widely recognized as the Co-founder and CEO of Superscript (formerly Digital Risks), an innovative insurtech company. He is focused on transforming the business insurance landscape by offering flexible, customizable, and subscription-based coverage tailored to the needs of small to medium-sized enterprises (SMEs) and high-growth tech companies. Rich's career trajectory includes significant marketing and leadership roles prior to Superscript. He served as the UK Head of SMB Marketing at Google, where he was responsible for driving growth and engagement for Google's small and medium business products. Before Google, he was a Product Manager at L'Oréal, gaining valuable experience in brand management and product strategy. His entrepreneurial journey also includes being the Chief Marketing Officer at GetTaxi (now Gett), where he played a key role in the company's early growth and market penetration. Rich is known for his passion for technology, innovation, and customer-centric approaches to business.

Rich Pleeth LinkedIn pageCompany Website

How Did Rich Pleeth's Career Path Shape Their Journey?

Rich Pleeth's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Fin - Smart Logistics - Co-Founder & CEO(2022 to Present)
1ROOF - Investor(2016 to Present)
Connected Kerb - Investor(2021 to Present)
Bowel Research UK - Fundraising Board Member(2020 to 2025)
Edition7 - Strategy and Growth Consulting - Founder & Consultant(2019 to 2022)
Bolt - Managing Director, Investor Relations & Operations(2017 to 2019)
USECURIOUS LIMITED - Founder(2016 to 2017)
Sup app - Founder & CEO(2015 to 2016)
Gett - Chief Marketing Officer(2013 to 2015)
Google - Google Consumer Marketing Manager(2012 to 2013)

What Are Rich Pleeth's Key Achievements?

Co-founder & CEO of Superscript

Successfully co-founded and scaled Superscript (formerly Digital Risks), a leading insurtech company that has secured significant funding (e.g., Series A and B rounds) and is revolutionizing business insurance with its flexible, subscription-based model, catering specifically to modern businesses.

Forbes 30 Under 30 Europe - Finance (2017)

Recognized in the prestigious Forbes 30 Under 30 Europe list in the Finance category in 2017 for his impactful work and innovation in the insurance technology sector with Digital Risks (now Superscript).

Led SMB Marketing at Google UK

Headed the Small and Medium Business (SMB) Marketing division for Google in the UK, contributing to the growth and adoption of Google's services among a vast network of businesses.

Early Marketing Leadership at GetTaxi (Gett)

As Chief Marketing Officer, he was instrumental in establishing the brand and driving initial user acquisition for GetTaxi (now Gett) in a competitive market, showcasing his expertise in growth marketing.

What's Rich Pleeth's Educational Background?

Executive Marketing Academy

INSEAD - Year 2012

Bachelor's degree, International Relations

University of Birmingham - Year 2004

A-Levels, AS-Levels & GCSEs

The British School in The Netherlands - Year 1993

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Company Overview

Fin - Smart Logistics
Total employees120
HeadquartersAustin, Texas
Founded2018

Fin - Smart Logistics provides AI-powered solutions to optimize supply chains and logistics operations. We offer end-to-end visibility, predictive analytics for demand forecasting and route optimization, and automated warehouse management systems. Our goal is to help businesses reduce costs, improve efficiency, and enhance customer satisfaction through intelligent, data-driven logistics.

Company Website
Fin - Smart Logistics Funding Information
$25M - Total Funding Raised
$15M - Most recent funding amount
3 - Number of funding rounds
15 Mar, 2023 - Latest funding round
Lead Investors:
Innovate Capital Partners
FutureTech Ventures
SupplyChain Growth Fund

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