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Richard Yew is a highly experienced commercial leader in the aviation and travel industry, currently serving as the Group Chief Commercial Officer (CCO) for AirAsia. With a career spanning over two decades, he has a strong track record in driving commercial strategies, revenue growth, sales, marketing, and digital transformation within dynamic and competitive markets. Richard is known for his strategic acumen in network planning, ancillary revenue development, and customer relationship management. He plays a pivotal role in shaping AirAsia's commercial landscape, focusing on innovation, market expansion, and enhancing the overall customer journey. His leadership is instrumental in navigating the airline through evolving industry challenges and capitalizing on emerging opportunities.
Richard Yew's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully leads and manages the comprehensive commercial strategy for AirAsia Group, encompassing sales, marketing, revenue management, ancillary services, and digital platforms across its extensive network.
Spearheaded key initiatives to integrate advanced digital technologies and data analytics into commercial processes, enhancing customer targeting, personalization, and optimizing revenue streams.
Instrumental in identifying and developing new ancillary revenue opportunities, significantly contributing to the airline's profitability and diversifying income sources beyond ticket sales.
Played a crucial role in formulating and executing strategies for AirAsia's commercial recovery and sustainable growth following the global pandemic, focusing on market re-entry, capacity management, and rebuilding customer confidence.
Championed customer-centric approaches within the commercial division, leading to improved customer satisfaction and loyalty through tailored offerings and streamlined digital interactions.
DePaul University
Illinois Institute of Technology
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Edgecast Networks was a prominent content delivery network (CDN) founded in 2006, specializing in accelerating and delivering digital content such as websites, videos, and applications. It provided a suite of services including web acceleration, streaming media, cloud storage, and security solutions. Edgecast was acquired by Verizon in 2013 and became a core part of Verizon Digital Media Services. In 2021, Verizon spun off these assets, which were then acquired by Apollo Global Management and combined to form the new Yahoo. Subsequently, in June 2022, Limelight Networks acquired Edgecast (then part of Yahoo) and rebranded the combined company as Edgio. Edgecast's technology and infrastructure now form a significant part of Edgio's global edge platform, serving a wide range of industries with edge-enabled solutions.
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