Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Rich Setaro is a highly experienced and results-oriented technology executive, currently serving as a General Manager at Microsoft, focusing on AI & ISV (Independent Software Vendor) GTM (Go-To-Market) strategy and execution. With a career spanning over two decades, he has a proven track record in leading global teams, driving business growth, and fostering strategic partnerships within the cloud computing and artificial intelligence domains. Rich is known for his deep understanding of enterprise technology, his ability to translate complex technical capabilities into tangible business value, and his passion for enabling customers and partners to achieve more through digital transformation. His expertise encompasses areas such as AI platform strategy, partner ecosystem development, sales leadership, and product marketing for cutting-edge technologies.
Rich Setaro's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Instrumental in shaping and executing Microsoft's global go-to-market strategies for Azure AI, significantly contributing to the platform's adoption, market penetration, and revenue growth among enterprise clients and ISV partners.
Successfully developed and scaled Microsoft's AI partner ecosystem, empowering a diverse range of ISVs and system integrators to build and deliver innovative AI-powered solutions on the Azure platform, thereby accelerating customer success and market reach.
Championed initiatives that enabled numerous large enterprises to leverage AI and cloud technologies for significant digital transformation, leading to improved operational efficiencies, new revenue streams, and enhanced customer experiences.
Recognized for building, mentoring, and leading high-performing, geographically dispersed teams focused on AI sales, strategy, and partner engagement, fostering a culture of innovation and customer obsession.
Appalachian State University
Myers Park High School
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. It strives to make financial lives better through the power of every connection, offering services like retail banking, credit cards, wealth management, and corporate and investment banking globally.
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