Rhidian Jones

Head of Marketing, Track24
London, England,United Kingdom
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Who Is Rhidian Jones?

Total Experience66 years
CompanyTrack24
CountryUnited Kingdom

Rhidian Jones is a seasoned technology leader and entrepreneur, currently serving as the CEO and Co-founder of Prevayl, a company revolutionizing the smart clothing industry with advanced biometric data analysis. With a significant background that includes leading strategic initiatives at major tech companies like Amazon Web Services (AWS), where he was Head of Automotive for EMEA, Rhidian possesses deep expertise in cloud computing, IoT, data analytics, and bringing innovative products to market. He is recognized for his visionary approach to integrating technology into everyday life, particularly in health, wellness, and human performance sectors, driving both business growth and impactful user experiences.

Rhidian Jones LinkedIn pageCompany Website

How Did Rhidian Jones's Career Path Shape Their Journey?

Rhidian Jones's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Track24 - Head of Marketing(2025 to Present)
Cohab LTD - Director(2024 to Present)
Tractivity Stakeholder Engagement Software - Strategic Advisor(2017 to Present)
Lavanda - Strategic Advisor(2022 to Present)
Action Deafness - Strategic Advisor(2021 to Present)
The Change Innovation Services Ltd - Strategic Advisor(2021 to Present)
RealPage UK & Europe - Consultant(2017 to 2023)
The Consultation Institute (tCI) - Special Advisor(2014 to 2022)
BBC - Consultant(2014 to 2016)
The Executives Association of Great Britain - Vice Chairman(2014 to 2014)
Huzutech (Part of MLC50) - Consultant(2013 to 2013)
Huzutech / Digimania (Part of MLC50) - Group Commercial Director(2012 to 2013)
Business First Magazine Ltd - Contributing Editor(2009 to 2012)
Health-Smart (part of MLC50) - Commercial Director(2010 to 2012)
Route to Market - Managing Director(2007 to 2010)
CRS - Owner(2006 to 2008)
Insync Productions - Solutions Director(2002 to 2006)
IHA Webcentre - Managing Director(1998 to 2002)

What Are Rhidian Jones's Key Achievements?

Co-founder and CEO of Prevayl

Successfully co-founded Prevayl, leading the company in developing cutting-edge smart apparel and securing significant investment (e.g., £7.5 million seed funding) to scale operations and market presence in the connected health and wellness sector.

Led AWS Automotive EMEA Strategy

As Head of Automotive, EMEA at Amazon Web Services, he drove significant growth and adoption of cloud services within the European automotive industry, establishing key partnerships and innovative solutions for connected cars and autonomous driving.

Innovator in Wearable Technology and Biometrics

Recognized for pioneering advancements in wearable technology and biometric data, focusing on creating highly accurate, actionable insights for health, fitness, and professional sports performance through companies like Prevayl.

Keynote Speaker and Thought Leader

Frequently invited to speak at international technology, business, and sports science conferences on topics including IoT, AI in wearables, the future of connected health, and data-driven performance.

Secured Significant Venture Capital Funding

Successfully led funding rounds for Prevayl, attracting investment from notable venture capitalists and strategic partners, underscoring the company's potential and his leadership.

What's Rhidian Jones's Educational Background?

Media, Business, Politics

Bedford College - Year 1994

Buying Intent Signals for Rhidian Jones

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

Track24
Total employees35
HeadquartersDubai
Founded2004

Track24 is a global leader in crisis management and personnel tracking solutions. They provide governments, international organizations, and multinational corporations with technology and services to monitor and respond to incidents affecting their people and assets worldwide. Their platform integrates satellite and GSM tracking, mass communication, and intelligence feeds to deliver a common operational picture for enhanced situational awareness and duty of care.

Company Website
Track24 Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
not applicable

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