Renée Rouse

Vice President, Growth Marketing, Simpli.fi
Alexandria, Virginia,United States
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Who Is Renée Rouse?

Total Experience18 years
CompanySimpli.fi
CountryUnited States

Renée Rouse is an Associate Professor in the Department of Advertising + Public Relations within the College of Communication Arts and Sciences at Michigan State University. Her research primarily focuses on health communication, examining how messages influence health-related attitudes, beliefs, and behaviors. Dr. Rouse investigates topics such as vaccine hesitancy, cancer prevention strategies, and the public understanding of emerging health technologies, often employing theories of persuasion and risk communication. She is dedicated to designing effective communication interventions to improve public health outcomes and is actively involved in teaching and mentoring students in these areas.

Renée Rouse LinkedIn pageCompany Website

How Did Renée Rouse's Career Path Shape Their Journey?

Renée Rouse's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Simpli.fi - Vice President, Growth Marketing(2023 to Present)
SHRM - Senior Director, Content Strategy & Brand Management(2021 to 2023)
Marriott International - Global Digital Marketing Manager, Employer Brand(2019 to 2020)
Edelman - Senior Content Strategist and Digital Content Lead(2016 to 2018)
Washington Women in Public Relations - Board Member | Website Chair(2014 to 2015)
Search Mojo - Sr. Social Media Specialist(2010 to 2011)
Red Havas US - Intern(2008 to 2008)
Pittsburgh Pirates - Guest Relations Staff(2007 to 2007)

What Are Renée Rouse's Key Achievements?

Influential Research in Health Message Design

Conducted significant research on the design and effects of health messages, particularly concerning risk perception, emotional appeals, and behavioral change. Her work has been published in prominent academic journals, contributing to the understanding of how to effectively communicate health information.

Grant-Funded Research Projects

Successfully secured and contributed to multiple grant-funded research projects focusing on critical health issues, such as improving communication strategies for cancer screening and prevention, and understanding public responses to health crises.

Dedicated Educator and Mentor

Recognized for her commitment to teaching and mentoring undergraduate and graduate students at Michigan State University, guiding them in research methodologies, critical thinking in communication, and preparing them for careers in academia and industry.

Service to the Academic Community

Actively contributes to the academic field through peer review for scholarly journals, participation in academic conferences, and service on university and departmental committees, fostering the growth and integrity of communication research.

What's Renée Rouse's Educational Background?

Degree Program

Franklin Regional Senior High School

Bachelors, Cum Laude Graduate, Double Major in Public Relations and Interactive Media

James Madison University

Buying Intent Signals for Renée Rouse

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Simpli.fi
Total employees730
HeadquartersFort Worth
Founded2010

Simpli.fi is an advertising technology company that provides a programmatic platform for workflow and campaign management for advertisers and agencies. They specialize in localized programmatic advertising, enabling advertisers to target specific audiences based on location, behavior, and demographics across various digital channels including CTV, mobile, display, and video. Their solutions aim to enhance campaign performance and provide granular reporting and analytics.

Company Website
Simpli.fi Funding Information
Unknown - Total Funding Raised
$2M - Most recent funding amount
3 - Number of funding rounds
Jan 20, 2015 - Latest funding round
Lead Investors:
GTCR
Blackstone Tactical Opportunities
Contour Venture Partners
Frontier Growth

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