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Renée Rouse is an Associate Professor in the Department of Advertising + Public Relations within the College of Communication Arts and Sciences at Michigan State University. Her research primarily focuses on health communication, examining how messages influence health-related attitudes, beliefs, and behaviors. Dr. Rouse investigates topics such as vaccine hesitancy, cancer prevention strategies, and the public understanding of emerging health technologies, often employing theories of persuasion and risk communication. She is dedicated to designing effective communication interventions to improve public health outcomes and is actively involved in teaching and mentoring students in these areas.
Renée Rouse's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Conducted significant research on the design and effects of health messages, particularly concerning risk perception, emotional appeals, and behavioral change. Her work has been published in prominent academic journals, contributing to the understanding of how to effectively communicate health information.
Successfully secured and contributed to multiple grant-funded research projects focusing on critical health issues, such as improving communication strategies for cancer screening and prevention, and understanding public responses to health crises.
Recognized for her commitment to teaching and mentoring undergraduate and graduate students at Michigan State University, guiding them in research methodologies, critical thinking in communication, and preparing them for careers in academia and industry.
Actively contributes to the academic field through peer review for scholarly journals, participation in academic conferences, and service on university and departmental committees, fostering the growth and integrity of communication research.
Franklin Regional Senior High School
James Madison University
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Simpli.fi is an advertising technology company that provides a programmatic platform for workflow and campaign management for advertisers and agencies. They specialize in localized programmatic advertising, enabling advertisers to target specific audiences based on location, behavior, and demographics across various digital channels including CTV, mobile, display, and video. Their solutions aim to enhance campaign performance and provide granular reporting and analytics.
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