Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Renee Barr is a highly accomplished and results-oriented marketing leader with over 15 years of experience specializing in global social media strategy, influencer marketing, and digital communications, particularly within the B2B technology and SaaS industries. She is currently the Senior Director, Global Social Media & Influencer Marketing at Automation Anywhere, where she drives innovative strategies to enhance brand presence, engage target audiences, and support business growth. Renee is known for her expertise in building and scaling social programs, leveraging data-driven insights for campaign optimization, and fostering strong communities. She is passionate about the evolving digital landscape and its power to connect brands with customers in meaningful ways.
Renee Barr's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully developed and executed comprehensive global social media strategies for leading technology companies, significantly increasing brand visibility, engagement rates, and follower growth across multiple platforms.
Pioneered and scaled impactful influencer marketing programs, identifying and collaborating with key industry voices to amplify brand messages, build credibility, and drive qualified leads.
Led the conceptualization and execution of numerous innovative digital marketing campaigns that integrated social media, content marketing, and influencer engagement, consistently exceeding performance benchmarks.
Built, mentored, and managed high-performing global social media and digital marketing teams, fostering a culture of creativity, collaboration, and continuous learning.
Recognized as a thought leader in social media and influencer marketing, often invited to speak at industry events or contribute to publications on emerging trends and best practices.
University of Florida - Year 1988
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Dualboot Partners is a software development and product strategy consultancy that helps businesses design, build, and scale digital products. They partner with companies ranging from startups to large enterprises, offering services like UX/UI design, custom software development, mobile app development, and agile project management. Their approach emphasizes collaboration and delivering solutions that drive business growth and user engagement.
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