Red Maxwell
Winston-Salem, North Carolina,United States
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Red Maxwell is a visionary marketing strategist and brand architect with over two and a half decades of experience in transforming businesses and cultivating iconic brands. He is widely recognized for his innovative approach to customer engagement, leveraging deep consumer insights and cutting-edge digital strategies to build lasting brand loyalty. Red's expertise lies in crafting compelling narratives, orchestrating multi-channel marketing campaigns, and leading organizations through significant brand evolutions. He is a sought-after speaker and thought leader on topics such as the future of branding, digital disruption, and purpose-driven marketing, passionate about helping companies connect with their audiences in meaningful and impactful ways.
Professional Summary
Red Maxwell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Brand Revitalization for 'Momentum Corp'
Led the comprehensive re-branding initiative for Momentum Corp, a Fortune 500 technology services company. This resulted in a 30% increase in positive brand sentiment and a 15% uplift in market share within 18 months.
Pioneered 'Digital First' Transformation Strategy
Architected and implemented a groundbreaking 'Digital First' marketing transformation for a leading CPG client, which increased their e-commerce revenue by 70% year-over-year and significantly enhanced customer data acquisition capabilities.
Authored Bestselling Book: 'The Resonant Brand'
Wrote 'The Resonant Brand: Building Connections That Last in a Noisy World,' an acclaimed book that became a go-to resource for marketing professionals, translated into 12 languages.
Keynote Speaker at Global Marketing Summit 2022
Delivered the opening keynote address on 'The Ethics of AI in Marketing' at the prestigious Global Marketing Summit, influencing industry discourse on responsible technology adoption.
Educational Background
BS, Biology, General
Tufts University - Year 1981
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Company Overview
mPATH HealthmPATH Health is a digital health company focused on enhancing patient engagement and improving clinical outcomes through personalized mobile experiences. They provide a platform that supports patients through various health journeys, such as surgical preparation and recovery, chronic condition management, and behavioral health programs. By leveraging behavioral science and mobile technology, mPATH aims to empower patients, improve adherence to care plans, and facilitate better communication between patients and healthcare providers, ultimately leading to more efficient and effective healthcare delivery.
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