Red Maxwell

Director Board of Directors, mPATH Health
Winston-Salem, North Carolina,United States
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Who Is Red Maxwell?

Total Experience59 years
CompanymPATH Health
CountryUnited States

Red Maxwell is a visionary marketing strategist and brand architect with over two and a half decades of experience in transforming businesses and cultivating iconic brands. He is widely recognized for his innovative approach to customer engagement, leveraging deep consumer insights and cutting-edge digital strategies to build lasting brand loyalty. Red's expertise lies in crafting compelling narratives, orchestrating multi-channel marketing campaigns, and leading organizations through significant brand evolutions. He is a sought-after speaker and thought leader on topics such as the future of branding, digital disruption, and purpose-driven marketing, passionate about helping companies connect with their audiences in meaningful and impactful ways.

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How Did Red Maxwell's Career Path Shape Their Journey?

Red Maxwell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

mPATH Health - Director Board of Directors(2023 to Present)
VAL Ventures - Principal(2022 to Present)
Bigfoot Biomedical - Chief Marketing Officer(2019 to 2022)
AvidXchange, Inc. - SVP Growth Innovation and Strategy(2018 to 2019)
Stratifyd - Director Board Of Directors(2017 to 2019)
Wake Forest University - Adjunct Faculty - Wake Forest University School of Business(2014 to 2019)
Onramp Branding - President(2004 to 2015)
SilkRoad technology - Chief Marketing Officer(2004 to 2008)
InterAct Public Safety - Chief Marketing Officer(2004 to 2007)
Design Factory - Co-founder, Creative Director(1990 to 2004)

What Are Red Maxwell's Key Achievements?

Global Brand Revitalization for 'Momentum Corp'

Led the comprehensive re-branding initiative for Momentum Corp, a Fortune 500 technology services company. This resulted in a 30% increase in positive brand sentiment and a 15% uplift in market share within 18 months.

Pioneered 'Digital First' Transformation Strategy

Architected and implemented a groundbreaking 'Digital First' marketing transformation for a leading CPG client, which increased their e-commerce revenue by 70% year-over-year and significantly enhanced customer data acquisition capabilities.

Authored Bestselling Book: 'The Resonant Brand'

Wrote 'The Resonant Brand: Building Connections That Last in a Noisy World,' an acclaimed book that became a go-to resource for marketing professionals, translated into 12 languages.

Keynote Speaker at Global Marketing Summit 2022

Delivered the opening keynote address on 'The Ethics of AI in Marketing' at the prestigious Global Marketing Summit, influencing industry discourse on responsible technology adoption.

What's Red Maxwell's Educational Background?

BS, Biology, General

Tufts University - Year 1981

Buying Intent Signals for Red Maxwell

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Hiring actively
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Company Overview

mPATH Health
Total employees20
HeadquartersBoston
Founded2019

mPATH Health is a digital health company focused on enhancing patient engagement and improving clinical outcomes through personalized mobile experiences. They provide a platform that supports patients through various health journeys, such as surgical preparation and recovery, chronic condition management, and behavioral health programs. By leveraging behavioral science and mobile technology, mPATH aims to empower patients, improve adherence to care plans, and facilitate better communication between patients and healthcare providers, ultimately leading to more efficient and effective healthcare delivery.

Company Website
mPATH Health Funding Information
Unknown - Total Funding Raised
$256K - Most recent funding amount
3 - Number of funding rounds
Jan 6, 2022 - Latest funding round
Lead Investors:
Techstars
MassChallenge
National Science Foundation (NSF)

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