Rasik Narula
Mumbai, Maharashtra,India
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Rasik Narula is a seasoned product leader with over 16 years of extensive experience in product management, strategy, and development, primarily within the consumer internet, travel-tech, and location-based services industries. He currently serves as the Head of Product at MapmyIndia (CE Info Systems Ltd.), where he spearheads the product vision and roadmap for their diverse suite of mapping, navigation, and location technology solutions. Prior to MapmyIndia, Rasik held key product leadership positions at Yatra.com, significantly contributing to their product evolution and market growth, and also gained valuable experience at MagicBricks.com and Infosys. He is known for his customer-centric approach, data-driven decision-making, and ability to build and scale innovative digital products that solve real-world problems.
Professional Summary
Rasik Narula's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leading Product Innovation at MapmyIndia
As Head of Product, Rasik is responsible for the overall product strategy, roadmap, and execution for MapmyIndia's consumer (Mappls app), enterprise, and automotive product lines. He drives innovation in location intelligence, advanced driver-assistance systems (ADAS), and hyperlocal services, significantly enhancing the company's competitive edge and user engagement.
Driving Product Growth and Strategy at Yatra.com
During his impactful tenure at Yatra.com, rising to Vice President - Product, Rasik was instrumental in defining and executing the product strategy across mobile and web platforms. He led initiatives that scaled user acquisition, improved conversion rates, and launched new product verticals, contributing substantially to Yatra's position as a leading online travel agency in India.
Building and Scaling Consumer-Facing Digital Products
Throughout his career at companies like Yatra.com, MagicBricks, and now MapmyIndia, Rasik has consistently demonstrated expertise in conceptualizing, building, and scaling complex, high-traffic consumer-facing digital products. His focus on user experience and agile methodologies has led to the successful launch and iteration of numerous features and platforms.
Mentorship and Product Team Leadership
Rasik is recognized for his ability to build, mentor, and lead high-performing product teams. He fosters a culture of innovation, collaboration, and continuous learning, empowering team members to achieve their full potential and deliver exceptional product outcomes.
Educational Background
Commerce
Delhi Public School, Mathura Road - Year 1992
Delhi University - Year 1983
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Company Overview
AXIS BANKAxis Bank is the third-largest private sector bank in India offering a comprehensive suite of financial products. The bank has its head office in Mumbai, Maharashtra. It offers a wide array of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture, and Retail Businesses. Its services include current and savings accounts, loans, credit cards, forex, investments, and insurance, catering to diverse financial needs of individuals and businesses across India and internationally through its overseas branches.
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