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Randa Irvine is a seasoned marketing executive currently serving as the Chief Marketing Officer (CMO) at Quantcast, a global advertising technology company. With extensive experience in developing and executing global marketing strategies, Randa is responsible for driving Quantcast's brand presence, product marketing, demand generation, and corporate communications. She is passionate about leveraging data and AI to create impactful customer experiences and foster business growth. Her career spans various leadership roles in technology and media companies, where she has consistently built high-performing teams and delivered measurable results.
Randa Irvine's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As CMO, Randa leads Quantcast's worldwide marketing organization, shaping its strategic direction to enhance brand equity and drive global demand for its AI-driven advertising solutions.
Instrumental in developing and implementing marketing strategies that significantly contribute to customer acquisition, market expansion, and overall revenue growth for technology-focused enterprises.
Successfully led multiple brand transformation and repositioning initiatives for tech companies, enhancing market perception and competitive standing.
A strong advocate for utilizing data analytics and insights to inform marketing decisions, optimize campaign performance, and personalize customer engagement.
Ohio University - Year 1997
Hudson High School
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