Rafael Rezende
Jundiaí, São Paulo,Brazil
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Rafael Rezende is a highly influential figure and pioneer in the Brazilian digital marketing landscape, particularly renowned for his deep expertise in SEO (Search Engine Optimization) and Content Marketing. With over 15 years of dedicated experience, he has been instrumental in shaping the understanding and application of content strategies for businesses across Brazil. He is the founder of Web Estratégica, one of the first content marketing agencies in Brazil, which later became part of Conversion, a leading performance marketing company where he continued to drive innovation. Rafael is also a celebrated author, best known for his seminal work 'Marketing de Conteúdo: A Moeda do Século XXI' (Content Marketing: The Currency of the 21st Century), which is a benchmark publication in the field. As a sought-after speaker and consultant, he passionately educates and empowers marketing professionals and businesses to leverage digital content for sustainable growth and stronger customer relationships.
Professional Summary
Rafael Rezende's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Founder of Web Estratégica
Established Web Estratégica in 2008, one of Brazil's pioneering content marketing agencies, significantly contributing to the growth and professionalization of the content marketing discipline in the country before its successful integration with Conversion.
Best-selling Author
Authored 'Marketing de Conteúdo: A Moeda do Século XXI', a critically acclaimed and best-selling book that has become a fundamental reference for content marketing professionals and students in Brazil and Portuguese-speaking countries.
Leading SEO & Content Marketing Consultant
Provided expert consultancy to numerous large and medium-sized enterprises, helping them develop and implement effective SEO and content marketing strategies that drive organic traffic, engagement, and conversions.
Influential Speaker and Educator
Recognized as a prominent keynote speaker at major digital marketing conferences and events across Brazil, sharing his insights and practical knowledge with thousands of industry professionals and shaping industry best practices.
Pioneer in Digital Marketing Education
Developed and delivered numerous courses, workshops, and training programs on SEO and Content Marketing, significantly contributing to the skill development of a generation of digital marketers in Brazil.
Educational Background
Audiovisual Communications Technologies/Technicians
Instituto de Áudio e Vídeo - Year 2000
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Company Overview
Videofly BrasilVideofly Brasil is a video production company specializing in creating engaging corporate videos, animations, and digital content. They focus on helping businesses effectively communicate their brand message, train employees, and achieve marketing objectives through high-quality video storytelling and production services.
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