Rachel Mitlo (Yatzkanic)
Greater Pittsburgh Region,United States
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Find Rachel Mitlo (Yatzkanic)'s PhoneWho Is Rachel Mitlo (Yatzkanic)?
Rachel Mitlo is a results-oriented and strategic leader with over fifteen years of experience specializing in marketing operations, program management, and process optimization. She has a proven track record of successfully leading cross-functional teams, implementing scalable solutions, and leveraging technology to enhance marketing effectiveness and drive business growth. Rachel is adept at managing complex projects from conception through execution, ensuring alignment with strategic objectives and delivering measurable outcomes. Her expertise includes marketing automation, CRM systems, data analysis, budget management, and developing efficient workflows to support global marketing initiatives. She is passionate about building high-performing teams and fostering a culture of continuous improvement.
How Did Rachel Mitlo (Yatzkanic)'s Career Path Shape Their Journey?
Rachel Mitlo (Yatzkanic)'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Rachel Mitlo (Yatzkanic)'s Key Achievements?
Led Global Marketing Automation Platform Implementation
Successfully spearheaded the selection, configuration, and rollout of a new marketing automation platform across multiple regions, resulting in a 30% increase in lead processing efficiency and improved campaign targeting capabilities.
Optimized Sales and Marketing Funnel Processes
Re-engineered lead management and handoff processes between sales and marketing, significantly reducing lead leakage and improving conversion rates by 20% through better alignment and CRM integration.
Developed Standardized Global Campaign Operations Framework
Established and implemented a standardized framework for global marketing campaign execution, including templates, best practices, and reporting dashboards, which reduced campaign launch times by 25% and improved consistency.
Managed and Scaled Marketing Operations Team
Built and mentored a high-performing marketing operations team, growing its capacity to support a 50% increase in marketing activities and adapting to evolving business needs through strategic hiring and professional development.
What's Rachel Mitlo (Yatzkanic)'s Educational Background?
Master of Business Administration (MBA)
University of Pittsburgh - Joseph M. Katz Graduate School of Business - Year 2008
Bachelor of Science - BS, Marketing
Gannon University
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Company Overview
MMIT (Managed Markets Insight & Technology)MMIT (Managed Markets Insight & Technology) is a leader in market access data, analytics, and insights. They provide solutions that help pharmaceutical companies, payers, and providers navigate the complex landscape of drug access and reimbursement, ultimately aiming to ensure patients can access the therapies they need. Their services simplify understanding formulary coverage, restriction criteria, and payer policies.
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