Rachel Hinson

Senior Director, OEM Strategy and Compliance, Driven Brands, Inc.
Valley Park, Missouri,United States
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Who Is Rachel Hinson?

Total Experience25 years
CompanyDriven Brands, Inc.
CountryUnited States

Rachel Hinson is an accomplished UX Design Lead with over 12 years of experience in crafting intuitive and engaging digital experiences. She specializes in user-centered design methodologies, leading cross-functional teams to deliver innovative solutions for web and mobile applications. Rachel is passionate about translating complex user needs into elegant and effective designs, driving user satisfaction and business growth. She has a strong background in user research, interaction design, prototyping, and usability testing, with a keen eye for detail and a commitment to creating accessible products. Rachel thrives in collaborative environments and is dedicated to mentoring emerging designers.

Rachel Hinson LinkedIn pageCompany Website

How Did Rachel Hinson's Career Path Shape Their Journey?

Rachel Hinson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Driven Brands, Inc. - Senior Director, OEM Strategy and Compliance(2021 to Present)
Assured Performance Network - Vice President Network Support & Implementation(2019 to 2021)
Enterprise Rent-A-Car - Technology & Business Process Director(2018 to 2019)

What Are Rachel Hinson's Key Achievements?

Redesign of Flagship Mobile Application

Led the end-to-end redesign of the company's flagship mobile application, resulting in a 40% increase in user engagement and a 25% improvement in task completion rates within six months of launch. Managed a team of 5 designers and collaborated closely with product and engineering teams.

Innovator of the Year Award 2022

Received the internal 'Innovator of the Year Award' for developing a novel user research framework that significantly improved the efficiency and impact of the user discovery phase across multiple projects.

Speaker at UXPA International Conference

Presented a talk on 'Ethical AI in UX Design' at the UXPA International Conference 2023, sharing insights on designing human-centric AI-powered experiences and promoting responsible technology.

Accessibility Initiative Lead

Championed and led a company-wide accessibility initiative, resulting in WCAG 2.1 AA compliance for all major digital products and fostering a more inclusive design culture.

What's Rachel Hinson's Educational Background?

Bachelor of Arts, Organizational Communications, Art History

Chapman University - Year 1995

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Notable news
Hiring actively
Corporate Finance
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Company Overview

Driven Brands, Inc.
Total employees12000
HeadquartersCharlotte
Founded1972

Driven Brands Holdings Inc. is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. It is the parent company of several well-known automotive aftermarket brands such as Maaco, Meineke Car Care Centers, Take 5 Oil Change, CARSTAR, and Driven Glass. Their goal is to provide comprehensive car care solutions through a vast network of franchised and company-operated locations.

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Driven Brands, Inc. Stock Information
Driven Brands, Inc., Inc. is listed on the NASDAQ under the ticker symbol DRVN. The company went public on January 15, 2021

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