Rachael Rosenblum
Brooklyn, New York,United States
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Rachael Rosenblum is a highly accomplished Principal UX Researcher and Strategist with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive innovative product design and business growth. She possesses a deep expertise in a wide range of qualitative and quantitative research methodologies, including ethnographic studies, usability testing, surveys, A/B testing, and data analysis. Rachael is passionate about advocating for the user, fostering collaborative environments, and mentoring junior researchers. Her work has spanned across various industries, including SaaS, e-commerce, and healthcare technology, consistently delivering user-centered solutions that enhance engagement and satisfaction. She is known for her ability to communicate complex findings clearly and persuasively to diverse stakeholders, from engineering teams to executive leadership.
Professional Summary
Rachael Rosenblum's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global UX Research Lead for 'Project Nova'
Led and executed the end-to-end global UX research strategy for 'Project Nova,' a flagship enterprise software suite, resulting in a 25% improvement in user task completion rates and a 15% increase in overall user satisfaction scores post-launch.
Published Author in 'UX Perspectives Magazine'
Authored an influential article titled 'The Ethical Imperative in AI-Driven User Experiences,' which was featured in 'UX Perspectives Magazine' and sparked industry-wide discussions on responsible AI design.
Innovator of the Year Award 2022
Received the internal 'Innovator of the Year Award' at TechSolutions Inc. for developing a novel mixed-methods research framework that significantly reduced research timelines by 30% while improving the depth of insights.
Keynote Speaker at UXCon International 2023
Delivered a keynote address on 'Scaling Empathy: Building User-Centric Culture in Large Organizations' to an audience of over 1,500 UX professionals, receiving outstanding feedback for practical insights and engaging delivery.
Educational Background
Bachelor of Applied Science (BASc), Fashion/Apparel Design
Syracuse University
IES Abroad
Bachelor of Science (BS), History of Fashion
Università Cattolica del Sacro Cuore
Fashion
Rotary Youth Exchange; Verona, Italy
School of Continuing Education, Creative Interiors
Pratt Institute
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Company Overview
EXPRESSExpress is a fashion-forward apparel brand and retailer offering a variety of contemporary clothing, accessories, and footwear for young men and women. Known for its versatile styles suitable for work, casual outings, and special occasions, Express aims to provide customers with confidence-boosting outfits and the latest trends at accessible price points. They operate through physical retail stores across the United States and Puerto Rico, as well as a robust e-commerce platform.
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