Pritti Barrera

Director Of Merchandising, CafePress Inc.
Louisville, Kentucky,United States
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Who Is Pritti Barrera?

Total Experience26 years
CompanyCafePress Inc.
CountryUnited States

Pritti Barrera is a highly accomplished technology leader and product strategist with over 15 years of experience in driving innovation and growth for software-as-a-service (SaaS) companies. Currently based in the San Francisco Bay Area, Pritti has a proven track record of building and scaling high-performance teams, launching successful products, and defining market-leading strategies. She is deeply passionate about leveraging cutting-edge technologies like AI and machine learning to solve complex customer problems and create intuitive user experiences. Pritti is known for her collaborative leadership style, her ability to bridge the gap between technical and business stakeholders, and her commitment to fostering inclusive and dynamic work environments. Her expertise spans product management, software engineering, go-to-market strategy, and agile development methodologies.

Pritti Barrera LinkedIn pageCompany Website

How Did Pritti Barrera's Career Path Shape Their Journey?

Pritti Barrera's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

CafePress Inc. - Director Of Merchandising(2017 to Present)
Disney Consumer Products and Interactive - Senior Manager, Global Strategy and Product development(2008 to 2016)
The Childrens Place - Associate Manager, Merchandising(2005 to 2008)
Global Design Concepts - Product Development & Production Manager(2001 to 2005)
Gap Inc/Gap - Merchandising Manager(1998 to 2000)

What Are Pritti Barrera's Key Achievements?

Led 'Phoenix' Product Launch to Market Leadership

Successfully spearheaded the development and launch of 'Phoenix', a flagship AI-driven analytics platform, achieving a 40% market share within two years and exceeding revenue targets by 25%.

Scaled Engineering Team by 300%

Grew the core engineering and product teams from 15 to 60 members while maintaining high morale and productivity, implementing robust hiring and onboarding processes.

Keynote Speaker at Tech Innovate Summit 2023

Delivered a widely acclaimed keynote on 'The Future of Ethical AI in Business Applications', influencing industry dialogue and establishing thought leadership.

Patent for Predictive User Behavior Algorithm

Co-invented and secured a patent for a novel algorithm that predicts user behavior with 90% accuracy, significantly enhancing personalization capabilities for B2C platforms.

What's Pritti Barrera's Educational Background?

Bachelor of Arts (BA), Consumer Merchandising/Retailing Management

London College of Fashion, University of the Arts London - Year 1991

A-Levels, Mathematical Statistics, Accounting and Textile Art

Kings College London - Year 1989

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Hiring actively
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Company Overview

CafePress Inc.
Total employees250
HeadquartersLouisville
Founded1999

CafePress Inc. is an online marketplace that empowers users to create, buy, and sell a wide variety of customized products. From t-shirts and mugs to home decor and accessories, customers can personalize items with their own designs or choose from a vast library of existing graphics. It serves individuals looking for unique gifts, businesses needing branded merchandise, and content creators wanting to monetize their art. Originally founded in 1999, CafePress was acquired by Snapfish (part of Shutterfly, an Apollo Global Management portfolio company) in 2020.

Company Website
CafePress Inc. Funding Information
Unknown - Total Funding Raised
$6M - Most recent funding amount
3 - Number of funding rounds
1 Jan, 2006 - Latest funding round
Lead Investors:
Sequoia Capital
U.S. Venture Partners (USVP)
Intel Capital

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