Priscilla Baldari

Managing Director, Chief Operating Officer & Business Enablement Executive, Bank of America
Brick, New Jersey,United States
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Who Is Priscilla Baldari?

Total Experience21 years
CompanyBank of America
CountryUnited States

Priscilla Baldari is a seasoned Product and Growth Marketing Leader with over a decade of experience, primarily within the SaaS industry. She specializes in developing and executing impactful go-to-market strategies, driving user acquisition and retention, and building and mentoring high-performing marketing teams. Her expertise encompasses both B2B and B2C environments, with a strong focus on leveraging data for decision-making and fostering customer-centric approaches to achieve sustainable growth. Priscilla has a proven track record of scaling businesses and has held significant roles at companies like Typeform and Hotjar.

How Did Priscilla Baldari's Career Path Shape Their Journey?

Priscilla Baldari's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Bank of America - Managing Director, Chief Operating Officer & Business Enablement Executive(2021 to Present)
Morgan Stanley - Senior Manager, Internal Audit(2010 to 2010)
Merrill Lynch - Vice President [Assistant Vice President], Corporate Audit(2005 to 2010)

What Are Priscilla Baldari's Key Achievements?

Strategic Growth Leadership at Typeform

As Head of Growth & Product Marketing at Typeform, she led initiatives that significantly contributed to the company's user base expansion and revenue growth by developing and implementing comprehensive marketing strategies.

Scaled Marketing Efforts at Hotjar

During her tenure as Head of Marketing at Hotjar, Priscilla was instrumental in scaling the marketing operations, enhancing brand visibility, and driving customer acquisition for the popular analytics and feedback tool.

Go-to-Market Strategy Execution

Successfully launched multiple products and features by defining and executing robust go-to-market plans, ensuring strong market adoption and competitive positioning.

Building High-Performing Teams

Known for her ability to build, mentor, and lead high-performing, globally distributed marketing teams, fostering a culture of innovation, collaboration, and results-driven performance.

What's Priscilla Baldari's Educational Background?

Bachelor of Science - BS, Accountancy (Major), Engineering Science (Minor)

The College of New Jersey - Year 2003

Engineering

Smith College - Year 2002

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Bank of America
Total employees213000
HeadquartersCharlotte
Founded1923

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.

Bank of America Stock Information
Bank of America, Inc. is listed on the New York Stock Exchange under the ticker symbol BAC. The company went public on August 1, 1978

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