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Prescilla Prado
Greensboro--Winston-Salem--High Point Area,United States
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Prescilla Prado is an accomplished and innovative UX/UI Design Lead with over 10 years of experience in crafting user-centered digital experiences for web and mobile applications. She possesses a strong passion for understanding user needs and translating complex problems into intuitive, elegant, and accessible design solutions. Prescilla has a proven track record of leading design teams, mentoring junior designers, and collaborating effectively with cross-functional teams including product managers, engineers, and marketers to deliver high-impact products. Her expertise spans across the entire design process, from user research and journey mapping to wireframing, prototyping, visual design, and usability testing. She is deeply committed to inclusive design principles and constantly seeks to leverage new technologies and design trends to enhance user engagement and satisfaction.
How Did Prescilla Prado's Career Path Shape Their Journey?
Prescilla Prado's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Prescilla Prado's Key Achievements?
Redesign of Core E-commerce Platform
Led the end-to-end redesign of a major e-commerce platform, resulting in a 20% increase in conversion rates and a 15% improvement in customer satisfaction scores within six months of launch.
Accessibility Initiative Implementation
Championed and successfully implemented WCAG 2.1 AA accessibility standards across all company digital products, making them usable for a wider audience and ensuring legal compliance.
Design System Development & Adoption
Spearheaded the creation and company-wide adoption of a comprehensive design system, which significantly improved design consistency, increased development efficiency by 30%, and reduced onboarding time for new designers.
Speaker at 'Design Forward' Conference 2023
Selected as a keynote speaker at the 'Design Forward' international conference, where she presented on 'The Future of Empathetic AI in UX Design' to an audience of over 500 industry professionals.
What's Prescilla Prado's Educational Background?
Degree Program
Winston-Salem State University - Year 2017
Buying Intent Signals for Prescilla Prado
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Company Overview
The Children's PlaceThe Children's Place is a leading pure-play children's specialty apparel retailer in North America. The company designs, contracts to manufacture, markets, and sells high-quality, value-priced apparel, accessories, and footwear for babies, toddlers, and children up to size 18. They operate under brand names including The Children’s Place, Gymboree, Sugar & Jade, and PJ Place, offering a wide range of merchandise through their digital-first platform and retail stores.
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