Patty Radford Henderson

Founder & CEO, Annum
St Paul, Minnesota,United States
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Who Is Patty Radford Henderson?

Total Experience51 years
CompanyAnnum
CountryUnited States

Patty Radford Henderson is a seasoned executive and the CEO of Annum, a marketing performance management platform designed to help enterprise marketing teams plan, budget, and measure the impact of their investments. With over two decades of experience in B2B SaaS, marketing technology, and go-to-market strategy, Patty is passionate about empowering marketers with the tools and insights needed to demonstrate value and drive business growth. She has a strong track record of building and scaling technology companies, focusing on product innovation and customer success. Her leadership at Annum aims to revolutionize how marketing organizations manage their financial and operational performance, moving beyond spreadsheets to strategic, data-driven decision-making.

Patty Radford Henderson LinkedIn pageCompany Website

How Did Patty Radford Henderson's Career Path Shape Their Journey?

Patty Radford Henderson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Annum - Founder & CEO(2020 to Present)
Association of National Advertisers - Workshop Instructor(2024 to Present)
Radford Henderson - Speaker, Educator, Workshop Facilitator(2008 to Present)
Union Park Marketing - Co-Founder + CEO(2013 to 2016)
Magnet 360 - Executive Director(2009 to 2012)
Colle + McVoy - Interactive Director(2006 to 2008)
Target Corporation - Interactive Marketing Planning Manager(2005 to 2006)
Juut Salonspa - Director of Marketing(2001 to 2005)
Martin Williams Advertising - Account Supervisor/Interactive Strategist(1999 to 2001)
Regis Corporation - Brand Director(1997 to 1999)

What Are Patty Radford Henderson's Key Achievements?

CEO and Co-founder of Annum

Successfully co-founded and leads Annum, a company providing a unique SaaS solution for marketing performance management, helping enterprises optimize their marketing spend and prove ROI.

Leadership in Marketing Technology (MarTech)

Recognized as a thought leader in the MarTech space, advocating for better financial acumen and strategic planning within marketing departments. She has guided Annum to address critical gaps in how marketers plan and measure.

Driving Product Innovation

Instrumental in the development and evolution of the Annum platform, focusing on features that provide actionable insights and improve marketing efficiency for large organizations.

Champion for Women in Technology

Actively supports and mentors women in the technology sector, contributing to a more diverse and inclusive industry landscape.

What's Patty Radford Henderson's Educational Background?

BA, Marketing and Journalism

University of St. Thomas

London Programme - Advertising

Boston University

Launch MN - Value Proposition Design

University of Minnesota

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Notable news
Hiring actively
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Corporate Finance

Company Overview

Annum
Total employees25
HeadquartersPalo Alto
Founded2021

Annum is an AI-powered Revenue Operations platform designed to help B2B companies optimize their go-to-market strategies and improve revenue predictability. It analyzes sales and marketing data to provide insights on annual planning, budget allocation, and performance tracking, enabling businesses to make data-driven decisions for growth.

Company Website
Annum Funding Information
Unknown - Total Funding Raised
$6M - Most recent funding amount
1 - Number of funding rounds
March 7, 2023 - Latest funding round
Lead Investors:
Rally Ventures
Grotech Ventures
Correlation Ventures
Plug and Play Ventures

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