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Sasa Popovic
Novi Sad, Vojvodina,Serbia
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Find Sasa Popovic's PhoneWho Is Sasa Popovic?
Sasa Popovic is a highly influential Serbian media executive, television producer, and former musician. He rose to prominence as an accordionist in the popular Yugoslav band Slatki Greh, which accompanied the superstar singer Lepa Brena throughout the 1980s and early 1990s. Following the breakup of Yugoslavia and the band, Popovic transitioned into music production and management. In 1998, alongside Lepa Brena and her husband Slobodan Živojinović, he co-founded Grand Production, which quickly became one of the largest and most successful record labels and media production houses in the Balkans. Popovic was the long-time director of Grand Production and the creative force behind its most popular television shows, most notably the music talent competition 'Zvezde Granda' (Grand Stars). This show has launched the careers of numerous popular singers across the region. Known for his business acumen and keen eye for talent, Sasa Popovic has significantly shaped the landscape of popular folk and pop music in Serbia and the surrounding Balkan countries for several decades. Even after the sale of Grand Production, he remained a key figure in its televised formats.
How Did Sasa Popovic's Career Path Shape Their Journey?
Sasa Popovic's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Sasa Popovic's Key Achievements?
Co-founder and Director of Grand Production
Co-founded Grand Production in 1998 and served as its director for over two decades, building it into a dominant force in the Balkan music and entertainment industry, producing numerous successful artists and television programs.
Creator and Producer of 'Zvezde Granda'
Conceived and produced 'Zvezde Granda,' a highly successful televised music competition that has been running for many seasons, discovering and promoting new musical talents across the Balkan region.
Successful Musical Career with Slatki Greh
Achieved widespread fame as an accordionist and key member of the band Slatki Greh, which performed extensively with Lepa Brena, one of the most popular singers in the history of Yugoslavia, during the 1980s and early 1990s.
Pioneering Music Television Formats
Instrumental in developing and popularizing various music-focused television formats and shows on Serbian national television, significantly influencing entertainment programming in the region.
What's Sasa Popovic's Educational Background?
MCS (Master of Computer Science), Electrical Engineering & Computer Sciences
Univerzitet u Novom Sadu - Year 1999
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Company Overview
Vega ITVega IT is a software development company specializing in custom software solutions, product development, and digital transformation services. Founded in 2008 and headquartered in Novi Sad, Serbia, the company employs over 880 professionals and serves clients globally across various industries. They are known for fostering a strong company culture and technical excellence to deliver innovative and high-quality software products.
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