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Experienced Marketer, focused on Consumer insights and marketplace trends that lead to strategic and executional excellence. Successful integration, both internal and external, has been a benchmark over 25+ years in the Sports Industry. Developed a capacity to think in white space and draw solutions from unexpected areas. Leadership success comes from a long history of sports, identifying and mining complementary talent across the team.
Phil Cook's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the launch of innovative products and campaigns involving Olympians, resulting in significant positive impact.
Developed and executed successful brand campaigns during major sporting events, generating impactful results.
Successfully launched a new Uniform Construct, introducing a cultural icon in the Hooded Jacket to the court.
Led a Brand team of 30 Category and Functional leads to drive the Nike Brand Strategy in Canada, revenue grew 12% in Year 1 and 20% in Year 2.
Wilfrid Laurier University
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
The WNBA is a professional basketball league in the United States composed of twelve teams. It was founded in 1996 and is the sister league of the National Basketball Association (NBA).
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