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Greg Peters is the Co-CEO of Netflix, a role he assumed in January 2023 alongside Ted Sarandos. With a deep background in product development and engineering, Peters has been a pivotal figure in Netflix's evolution from a DVD-by-mail service to a global streaming behemoth. Since joining the company in 2008, he has held several key leadership positions, including Chief Operating Officer and Chief Product Officer. In these roles, he was instrumental in shaping the user experience, leading the company's international expansion efforts, and overseeing the development of critical features like user profiles, the download function for offline viewing, and the strategic launch of the ad-supported subscription tier. Fluent in Japanese, Peters personally led the company's successful launch in Japan. His career is marked by a relentless focus on innovation, consumer experience, and scaling technology to serve hundreds of millions of members worldwide.
Greg Peters's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
In January 2023, Peters was promoted to Co-CEO of Netflix, marking the culmination of his 15-year journey at the company and recognizing his critical role in its growth and product strategy.
As COO, he spearheaded the rapid development and successful launch of Netflix's lower-priced, ad-supported subscription plan in late 2022, a major strategic pivot to broaden the subscriber base and create new revenue streams.
As Chief Product Officer, he was the driving force behind Netflix's expansion into over 190 countries, tailoring the product and user experience to meet the diverse needs of a global audience.
He led the teams that developed some of Netflix's most iconic features, including personalized user profiles, the binge-watching model interface, and the highly-requested offline download capability, fundamentally shaping how users consume content.
Yale University - Year 1989
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Netflix is the world's leading subscription-based streaming service, offering a vast library of TV series, documentaries, feature films, and mobile games across a wide variety of genres and languages. Known for its award-winning original content ('Netflix Originals'), the company allows members to watch as much as they want, anytime, anywhere, on any internet-connected screen. It started as a DVD-by-mail service and has since revolutionized the entertainment industry with its on-demand streaming model.
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