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Peter Ostrow is a highly respected VP, Principal Analyst at Forrester Research, where he is a leading expert in the B2B sales technology and revenue operations space. With over two decades of experience, Peter advises sales, marketing, and revenue leaders globally on optimizing their go-to-market strategies, improving sales effectiveness, and leveraging technology to drive predictable revenue growth. His research focuses on areas such as sales engagement, conversation intelligence, sales enablement, CRM, and the future of B2B sales. Peter is known for his data-driven insights, pragmatic advice, and his ability to translate complex market trends into actionable strategies for businesses. He is a frequent speaker at industry conferences and a trusted advisor to technology vendors and practitioners alike.
Peter Ostrow's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Recognized as a key voice and thought leader shaping Forrester's research agenda and industry understanding of sales technology, sales enablement, and revenue operations best practices.
Authored numerous impactful research reports, including Forrester Waves™, New Tech analyses, and strategic guides that help organizations make critical decisions about their sales tech stack and go-to-market strategies.
Frequently invited to deliver keynotes and presentations at major sales and marketing industry events, and regularly quoted in leading business publications for his expertise.
Contributed to the development and popularization of frameworks and models that help organizations better understand and implement effective sales processes and technology adoption.
New York University--Stern Business School
Washington University - Year 1981
National Taiwan Normal University - Year 1983
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Technical Communities, Inc. operates specialized e-commerce marketplaces such as TestMart, GSAmart, and NAVICPmart. These platforms facilitate the procurement of technical equipment, with a strong focus on test and measurement instruments. They serve a diverse clientele including commercial businesses, government agencies through GSA schedules (GSAmart), and U.S. Navy and Marine Corps activities (NAVICPmart), streamlining the purchasing process for complex and specialized products.
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