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Peter McGuinness is a dynamic and visionary business leader, currently serving as the President and CEO of Impossible Foods. With a distinguished career spanning over two decades in both the advertising and consumer goods industries, he is renowned for his expertise in building and scaling mission-driven, challenger brands. Before joining Impossible Foods in 2022, Peter was the President and COO of Chobani, where he was a key architect of the company's explosive growth, transforming it from a Greek yogurt brand into a diversified, modern food and wellness company. His leadership is characterized by a deep understanding of consumer culture, a commitment to innovation, and a passion for brands that have a positive impact on the world.
Peter McGuinness's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Appointed CEO in April 2022 to spearhead Impossible Foods' global growth, drive product innovation, and advance its mission to transform the global food system to be more sustainable and healthy.
As President and COO of Chobani, he was instrumental in driving the company's revenue past $2 billion and expanding its portfolio beyond yogurt into high-growth categories like oat milk, coffee creamers, and plant-based products.
Held numerous executive positions in the advertising world, including CEO of DDB Chicago and CEO of Gotham, leading campaigns for major global brands. He has been consistently recognized for his influence, including being named to Adweek's 'Power List'.
Has built a reputation for leading companies that prioritize purpose alongside profit, focusing on sustainability, employee well-being, and positive social impact as core business strategies.
Roger Williams University - Year 1988
Christian Brothers Academy
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Impossible Foods is a company that develops plant-based substitutes for meat and dairy products. Its core mission is to restore biodiversity and reduce the impact of climate change by transforming the global food system. The company aims to provide consumers with delicious, nutritious, and sustainable food options that mimic the taste and texture of animal products without the significant environmental footprint, with flagship products like the Impossible Burger and Impossible Sausage.
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