Peter Fanous
Leesburg, Virginia,United States
Find Peter Fanous's Email
Find Peter Fanous’s PhonePeter Fanous's Overview
Peter Fanous is a distinguished entrepreneur and product leader, best known as a co-founder and former Chief Product Officer (CPO) of Datorama, an AI-powered marketing intelligence and analytics platform. He played a pivotal role in Datorama's growth, product strategy, and innovation, leading to its successful acquisition by Salesforce in 2018 for a reported sum exceeding $800 million. Following the acquisition, Peter transitioned into a senior product leadership role at Salesforce, contributing his expertise to the Salesforce Marketing Cloud, specifically with the product now known as Marketing Cloud Intelligence. He is recognized for his deep understanding of data analytics, artificial intelligence, and their applications in solving complex marketing challenges, empowering businesses to make data-driven decisions.
Professional Summary
Peter Fanous's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & Chief Product Officer of Datorama
Co-founded Datorama in 2012, a leading AI-powered marketing intelligence and analytics platform. As CPO, he drove the product vision, strategy, and execution, scaling the platform globally.
Successful Acquisition by Salesforce
Spearheaded product development and strategy that culminated in Datorama's acquisition by Salesforce in 2018 for over $800 million, a testament to the platform's value and innovation.
Product Leadership at Salesforce
Continued to lead and innovate as SVP of Product for Marketing Cloud Intelligence (formerly Datorama) at Salesforce, integrating and expanding its capabilities within the Salesforce ecosystem.
Innovator in Marketing Technology & AI
Recognized for his significant contributions to the martech landscape, particularly in applying AI and machine learning to marketing analytics for enhanced insights and automation.
Champion of Data-Driven Marketing
Consistently advocated for and enabled marketers to leverage data more effectively, transforming how brands understand and engage with their customers.
Educational Background
Bachelor's, Accounting
The George Washington University - Year 1998
Buying Intent Signals for Peter Fanous
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
VERISIGNVerisign is a global provider of domain name registry services and internet infrastructure, enabling internet navigation for many of the world's most recognized domain names. It ensures the security, stability, and resiliency of key internet infrastructure and services, including providing root zone maintainer services, operating two of the 13 global internet root servers, and providing registration services and authoritative resolution for the .com and .net top-level domains.
Highperformr's free tools for company research
Find contact info
Get verified emails, phone numbers, and LinkedIn profile details
Find similar contacts
Discover contacts with similar roles, seniority, or companies
Perform deep contact research
Uncover insights like skills, work history, social links, and more
Discover, research and enrich contacts with Highperformr — Smarter, Faster
Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.
Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.
- Track signals like job change, promotion, and LinkedIn activity
- Enrich contacts with verified email, phone, and social data instantly
- Automate enrichment and updates with powerful workflows
- Sync enriched contact info directly into your CRM and tools
Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.
Thousands of companies, including, are just a search away.