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Peter Effenberg
Potsdam, Brandenburg,Germany
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Find Peter Effenberg's PhoneWho Is Peter Effenberg?
Peter Effenberg is a distinguished Professor for E-Commerce and Online Marketing at the Faculty of Business Administration and Economics at Hochschule Niederrhein - University of Applied Sciences. With extensive experience in digital business, his work focuses on the evolving landscape of online retail, digital transformation strategies for businesses, social media marketing, and the customer journey in digital environments. He is known for his practical approach, bridging academic research with real-world industry applications, and is actively involved in research projects exploring innovative digital commerce solutions. Professor Effenberg is dedicated to educating and mentoring students to become future leaders in the digital economy, often sharing his insights through publications, lectures, and industry collaborations.
How Did Peter Effenberg's Career Path Shape Their Journey?
Peter Effenberg's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Peter Effenberg's Key Achievements?
Professorship in E-Commerce and Online Marketing
Holds a full professorship at Hochschule Niederrhein, a leading University of Applied Sciences in Germany, shaping the curriculum and research agenda in digital business and marketing.
Expertise in Digital Transformation
Recognized expert in guiding businesses through digital transformation, particularly in the retail and e-commerce sectors, focusing on strategy development and implementation.
Research in Innovative Retail Technologies
Actively contributes to research projects focusing on the integration of digital technologies in physical retail spaces and the optimization of online shopping experiences, such as the 'HandelS!cher' project for secure online trading.
Development of E-Commerce Curricula
Instrumental in developing and refining academic programs and courses that equip students with cutting-edge knowledge and practical skills in e-commerce and online marketing.
Speaker and Thought Leader
Frequently invited to speak at industry conferences, workshops, and academic forums to share insights on current trends and future directions in e-commerce, online marketing, and digital customer behavior.
What's Peter Effenberg's Educational Background?
Staatsexamen, Germanistik, Geschichte
Universität Leipzig - Year 1994
Abitur
Humboldt Gymnasium Potsdam - Year 1990
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Company Overview
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