Joseph Perello

Founder & CEO, Props
New York City Metropolitan Area,United States
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Who Is Joseph Perello?

Total Experience39 years
CompanyProps
CountryUnited States

Joseph Perello is a seasoned and results-oriented marketing executive, currently serving as the Chief Marketing Officer (CMO) at City National Bank of Florida. With a distinguished career spanning over two decades, he has demonstrated expertise in brand strategy, digital marketing, customer acquisition, market expansion, and integrated communications. Joseph is known for his innovative approach to transforming marketing functions, driving revenue growth, and enhancing customer engagement in highly competitive industries, particularly within financial services and technology. He is a strategic leader adept at building and motivating high-performing teams to achieve ambitious business objectives.

Joseph Perello LinkedIn pageCompany Website

How Did Joseph Perello's Career Path Shape Their Journey?

Joseph Perello's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Props - Founder & CEO(2017 to Present)
New York Cruise Lines, Inc. - Member of the Board of Directors(2018 to Present)
Catch New York - Co-Founder(2009 to 2016)
Mars - EVP, Health and Nutrition Ventures(2006 to 2007)
City of New York - Chief Marketing Officer(2003 to 2006)
David Bowie's Ultrastar Entertainment - General Manger / Executive Vice President(2000 to 2001)
New York Yankees - Vice President, Marketing & Business Development(1997 to 2000)
MBNA - Vice President, Marketing(1989 to 1997)

What Are Joseph Perello's Key Achievements?

Led Marketing Transformation at City National Bank

Spearheaded a comprehensive transformation of the marketing division at City National Bank of Florida, implementing data-driven strategies, modernizing digital capabilities, and significantly enhancing brand visibility and client acquisition efforts.

Driving Digital-First Marketing Initiatives

Championed and executed numerous digital-first marketing initiatives, including the enhancement of online and mobile banking experiences, personalized digital advertising campaigns, and content marketing strategies, leading to increased digital adoption and engagement.

Brand Revitalization and Market Positioning

Successfully led brand revitalization projects that repositioned organizations for growth, enhanced brand equity, and clearly differentiated them in crowded marketplaces, often resulting in measurable gains in market share and customer perception.

Previously EVP, Global Marketing at Brightstar Corp.

Held the position of Executive Vice President of Global Marketing at Brightstar Corp., where he was responsible for global marketing strategy, brand management, and go-to-market initiatives for the world's largest specialized wireless distributor.

What's Joseph Perello's Educational Background?

Bachelor of Arts, History + Journalism

University of Delaware - Year 1986

Buying Intent Signals for Joseph Perello

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Props
Total employees25
HeadquartersNew York
Founded2017

Props was a loyalty platform and token built to empower communities and content creators by giving them a stake in the networks they help grow. It enabled apps to reward users with a token that conferred in-app benefits and a financial stake, aiming to better align the interests of users, creators, and developers. It was incubated by YouNow.

Company Website
Props Funding Information
Unknown - Total Funding Raised
$5M - Most recent funding amount
4 - Number of funding rounds
Jul 18, 2018 - Latest funding round
Lead Investors:
Union Square Ventures
Comcast Ventures
Venrock
Notation Capital
CoinFund
BlockTower Capital

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