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Allison O'Donnell

Marketing Manager, Emsi Burning Glass
,United States
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Allison O'Donnell's Overview

Total Experience20 years
CompanyEmsi Burning Glass
CountryUnited States

Allison O'Donnell is a results-driven and strategic marketing leader with over 15 years of experience in the dynamic tech and SaaS industries. She possesses a strong track record of developing and executing innovative marketing strategies that drive brand growth, customer acquisition, and revenue generation. Allison excels in digital marketing, product marketing, content strategy, and team leadership, consistently building and mentoring high-performing teams. She is passionate about leveraging data analytics to optimize marketing ROI and is adept at navigating complex market landscapes to achieve business objectives. Allison is known for her collaborative spirit and her ability to translate technical product features into compelling customer-centric value propositions.

Professional Summary

Allison O'Donnell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Pep Rally Marketing and Media - Owner and Marketing Project Director (2023 to Present)
Emsi Burning Glass - Marketing Manager (2022 to Present)
Lightcast - Marketing Manager (2022 to Present)
EARN Modern Talent - Recruitment Operations Manager (2021 to 2022)
Initiative Media Group - Owner and Project Manager (2016 to 2022)
Advanture Co. - Sales Director / Project Manager (2018 to 2021)

Notable Achievements

Led Go-to-Market for Flagship SaaS Product

Successfully orchestrated the go-to-market strategy for a new flagship SaaS product, resulting in exceeding first-year revenue targets by 30% and acquiring over 500 new enterprise clients.

Scaled Digital Marketing & Lead Generation

Revamped the digital marketing program, implementing advanced SEO/SEM, content marketing, and marketing automation strategies that increased qualified leads by 150% year-over-year and reduced cost-per-acquisition by 20%.

Built and Mentored Award-Winning Marketing Team

Recruited, developed, and led a marketing team of 12 professionals, fostering a culture of innovation and collaboration that was recognized with an internal 'Team of the Year' award for outstanding performance.

Keynote Speaker at MarTech Conference 2022

Selected as a keynote speaker for a prominent MarTech conference, presenting on 'The Future of AI in Personalized Customer Journeys' to an audience of over 1000 industry professionals.

Educational Background

Bachelor's degree, Public Relations, Advertising, and Applied Communication

William Jewell College - Year 1993

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Emsi Burning Glass
Total employees850
HeadquartersBoston
Founded1999

Lightcast, formerly known as Emsi Burning Glass, is a global leader in labor market analytics and talent intelligence. The company provides real-time data, SaaS tools, and expert guidance to help businesses, educational institutions, and governments make informed decisions about talent, skills, and economic development. Formed from the merger of Emsi (Economic Modeling Specialists International) and Burning Glass Technologies, Lightcast leverages vast datasets on jobs, skills, and careers to unlock insights and navigate the complexities of the evolving world of work.

Emsi Burning Glass Funding Information
Over $45M (historical for Emsi & Burning Glass pre-acquisition/merger) - Total Funding Raised
$21M (Burning Glass Series D, prior to KKR acquisition) - Most recent funding amount
5 (cumulative known venture rounds for Emsi & Burning Glass) - Number of funding rounds
Dec 17, 2014 (Burning Glass Series D) - Latest funding round
Lead Investors:
KKR
Strada Education Network (former investor in Emsi)
Providence Equity Partners (former investor in Burning Glass)

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